For the free trial, Brown limited the company’s use of RingCentral to a single department: the telemarketing group. After the solution proved itself during the trial period, Brown began quickly rolling out RingEX™ company-wide, and each department that discovered what the platform could do enthusiastically adopted it.
“Now everyone uses RingEX all the time,” Brown explains. “We have lots of uses for the platform across the company, and they’re benefiting us in a number of ways.” For example, “The employees at our brick-and-mortar stores are fully trained on our products, so if we need them to help out with our customer service call center, they can just log in to the system from their store and take service calls as needed. That’s a great benefit for us and our customers.”
“Our warehouse also uses the RingCentral business texting feature or the team chat app to communicate with our sales reps in real time—for example, if they have a question about an order they need to package for shipping. That’s been great as well.”
“Our sales reps use the texting feature to stay in constant communication with their team leaders, which is probably where the messaging functionality has been the most beneficial to our company. That real-time communication is helping our reps become more successful, which is helping our bottom line.”
“We also created a RingCentral team called ‘Education Questions’ and added all of our education experts. When our sales reps are meeting with a salon owner or stylist and they have a question, they can post it in real time to this team chat, and someone will answer quickly. That’s so important because it means our rep doesn’t have to break the momentum of the conversation with that client by calling in to our office.”