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Motion Recruitment Partners Selects RingCentral to Drive Continuing Business Success

Needed a phone solution that would work easily on day one, scale easily later.
Cloud-based RingCentral enabled easy office expansion and frictionless growth.
Continuing to benefit from RingCentral’s ease of use and cost-effectiveness.
Company profile
Company profile:
Motion Recruitment Partners is the parent company to a group of the leading talent acquisition solution providers. Founded in 1989, the organization was launched to empower employers by changing the way they acquire talent.
Year founded:
750 employees
Boston, Massachusetts

When they launched their roadmap software company, ProductPlan founders Jim Semick and Greg Goodman both had entrepreneurial successes under their belts. Semick was a founding member of the software company AppFolio and had also helped launch apps such as GoToMeeting and GoToMyPC. Goodman founded software maker Miramar Systems, which was acquired by Computer Associates. These entrepreneurs knew firsthand how to grow a startup, including the right type of communications solution for a young company. With that knowledge, the founders chose RingCentral Office® to handle

ProductPlan’s business communications needs from day one. In fact, RingCentral played a key role in helping Semick and Goodman choose roadmap software as the right business to enter, basing the decision on the dozens of market validation interviews they conducted using RingCentral. Today, with thousands of customers using their software, including many Fortune 100 companies, ProductPlan’s growing team uses RingCentral to communicate efficiently and be responsive to its customers and prospects.

At Motion Recruitment Partners, the importance of a reliable, high-quality, scalable, and cost-effective phone system cannot be overstated

Motion Recruitment Partners is the parent company to a group of the leading talent acquisition solution providers. Founded in 1989, the organization was launched to empower employers by changing the way they acquire talent. Motion Recruitment Partners’ clients look to the organization for help with developing, implementing, and measuring best-in-class hiring processes that attract the hard-to-find talent they need to achieve their business goals. “The key to our success,” explains Bill Corwin, Vice President of Technology at Motion Recruitment Partners, “is our ability to build solid and meaningful relationships with our fellow teammates, candidates, clients, and our deep network of industry professionals. This helps us become experts in our geographic markets, industry specialization, and, most importantly, in our clients’ companies and work cultures. To do that, we need to provide both our clients and candidates with a great experience.”

In a business in which establishing, maintaining, and growing a broad network of relationships are the critical factors for success, it is essential to have a reliable, high-quality, scalable, and cost-effective phone system.

Because providing a great experience for its clients is so important, Motion Recruitment Partners decided it was time to move from its legacy on-premise POTS system to a cloud phone system. “It’s fair to say that the telephone is the cash register for our business,” says Corwin. “Our previous phone system was a hodgepodge of local hardware-based POTS lines connected to the copper network. We had come to a point at which it couldn’t scale and integrate well and was becoming burdensome to our IT staff. We needed a simpler, more manageable, scalable, and reliable system. After exploring our options, we selected RingCentral as our solution.”

“I consider RingCentral a strategic partner.”

Reasons for Motion Recruitment’s selection of RingCentral include its broad feature set and architectural roadmap, which aligned with Motion Recruitment Partners’ business requirements. Additionally, the firm found RingCentral to be very responsive and committed to understanding its needs and to providing the training and support necessary to get and keep them up and running. “Based on our experience with RingCentral and the importance of high-quality, reliable phone service to our business, I consider RingCentral a strategic partner,” says Corwin.

RingCentral provides Motion Recruitment Partners with features that are important to its continuing business success. “We invest a lot of time and effort in training and mentoring our recruiters which distinguishes us,” explains Corwin. “RingCentral Call Monitoring enables our supervisors to essentially fly side by side with recruiters to assess their performance, coach them, and give them real-time advice to optimize the effectiveness of their calls,” says Corwin. “Using RingCentral’s Whisper functionality, manager can do this in a way that’s unobtrusive to our clients and candidates, which is something we couldn’t do with our previous system.”

“RingCentral’s Cloud Connect provides us with greater stability and better visibility into and oversight of what’s going on across the  network than we had before. We know that the quality of service

we’ve come to expect from RingCentral is going to be there no matter where our users are. That’s very important to us as we move forward,” says Chris Stewart, Motion Recruitment Partners’ IT Director of Global Infrastructure. “Provisioning new recruiters on our legacy PBX system required running lines, and took a fair amount of time… With RingCentral, we can get a user set up quickly and easily regardless of where he or she is working around the world.”

“RingCentral also provides us with call analytics, which are extremely useful to us in managing our business as effectively as possible. Beyond that, RingCentral’s scalability and global reach are very valuable to us as our business grows and expands geographically,” adds Corwin.

Motion Recruitment Partners is confident it can continue doing business even in the event of major weather events or other natural disasters because RingCentral’s cloud PBX is housed in bi-coastal, Tier 1 data centers and features multiple layers of redundancy, failover technology, physical and biometric security, encryption, system hardening, and 24/7 monitoring. The firm’s employees can use the RingCentral mobile app to make calls, send faxes or texts, and even host conference calls and online meetings using their smartphones, tablets, or RingCentral for Desktop on their laptops. If internet service is unavailable or low quality, the mobile app can use cellular voice and data networks.

ProductPlan believes RingCentral offers many benefits for small companies and startups

“The RingCentral platform has supported ProductPlan’s growth over the years in a number of ways,” says Semick, “and I think it could benefit many young and small companies. I’ll give you some examples.”

“Ease of use. Setting up a new employee with RingCentral is really as easy as unboxing the phone, plugging it in, and recording a voicemail message. It doesn’t require any specialized technical expertise.”

“Portability. As our staff grew, we had to move to new offices or take over additional space in our existing offices. With RingCentral, the beauty was we could take the phones to our new space and just plug and play. Because RingCentral is cloud-based, we never needed to set up physical phone lines or wait for a telecom provider to activate service for our staff.”

“Time and cost savings. If we had an on-prem PBX or other traditional business phone system, we’d be spending time and money configuring and managing it. And if we instead relied entirely on our cell phones for business communication, that would create inefficiencies in the office in terms of being able to grab a coworker’s ringing phone or easily transferring calls to the right person. Having the RingCentral cloud platform is the perfect solution for a young but fast-growing company like ProductPlan.”

“Easy scalability. As our Account Management and Customer Success teams grow, RingCentral makes it so easy for us to get them up and running. We just add users, order phones, and plug them in. We don’t have an IT team, and when you’re a startup like us, every aspect of your tech infrastructure that you can outsource, simplify, or set up to be self-running makes it much easier to scale quickly. That’s yet another reason I’m so glad we went with RingCentral from day one.” 

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