The 18 best sales apps for small businesses in 2020

Updated March 15, 2020

If you have to make sales, you probably know that there are a lot of choices out there. From mobile sales apps for people who are always on the road, to more general sales rep software… how do you know what the best investments are (especially if you have a tight budget)?

Don’t sweat it—we’ve done the legwork for you—and your sales team—here. We’ve even included a bonus roundup of tools that aren’t just great for sales; your whole office will enjoy them too.

Today we’ll cover:

BONUS:

5 benefits of using sales apps

Why use just a phone and Rolodex when there are so many affordable, easy-to-use tools available that can cut down on your low-value, manual work and give you more time to actually sell? Here are just a few reasons you might want to get your sales team on these apps (and we’ll go into more detail about which apps can help you accomplish each one):

1. Save time

Small businesses know this more than anyone: time = money. Using apps can help your sales team cut down on administrative tasks so they can focus on their main objective. The right app will help you streamline your note-taking, contracts, lead tracking, and more for greater efficiency.

2. Close more deals

With administrative tasks simplified and documents available from any device (a few common things that most apps can do), you can move through proposals and contract signings more quickly. This improved turnaround time could add up to real money in the bank for your business.

3. Improve communication

Silos are a real roadblock to a well-oiled communication machine. When your whole sales team, and other departments, can chat and share files in real time, it puts everyone on the same page to help land a sale. This is great for internal collaboration and creates a seamless experience for new customers.

4. Track everything

Sales management apps can take a lot of the guesswork out of how productive your team is, thanks to all the data they collect. Setting standard benchmarks in a sales tracking app (for example, the amount of time it takes to reply to a prospect) can help you evaluate and optimize performance, without manually tracking each salesperson’s work.

5. Keep your team happy

Employees today want more flexibility. And with a sales team, the more agile they are, the more chances they have to go out and sell. Making work more accessible and flexible is a key employee retention strategy and could help you keep the best and brightest on your team.

The best sales tracking/CRM apps

1. Salesforce

The big name in the game, and for good reason. Salesforce is an all-inclusive CRM (customer relationship management) software that can be readily customized to what your sales needs are. If you need help keeping track of your leads and nurturing them, this might be the right app for you.

Salesforce customer relationship management software

Price: $25 per user per month for their Small Business Essentials package… but this is only for 10 users. If you have more than 10 people in sales, the next edition up is $75 per user per month.

2. Hubspot Sales Hub

In addition to the standard sales automation and tracking you get with Salesforce, Hubspot Sales Hub offers some other functionality (though it’s a little limited) for connecting with potential customers directly through the app at their most affordable tier:

Hubspot Sales Hub

Price: $40 per month for 2+ paid users at the Starter level. But the next step’s a doozy: for the upgraded plan, it’s $400 per month.

3. Zendesk Sell

Zendesk Sell touts a clean and simple interface that allows you to see all of your prospect details in one place, instead of constantly switching tabs. They also have a built-in database for adding new leads, and the pricing tier you choose decides how many credits you get toward using this database:

Zendesk Sell CRM tool

Pricing: $19 per user per month for the most basic CRM plan.

The best all-in-one apps for sales teams

1. RingCentral Office®

RingCentral Office is a one-stop-shop for team and client communications. The clean and intuitive app includes message, video, and phone, all in one place. That means unlimited calls, texts, and team messaging whether you’re in the office or on the road.

RingCentral Office includes all of this and also integrates with hundreds of apps—Salesforce, Zoho CRM, and Pipedrive, to name a few—for greater customization. Your whole team (not just sales) can collaborate and track progress, from anywhere in the world.

But don’t take our word for it. Did we mention PCMag named RingCentral their Editor’s Choice in Business Communications for 2020? How about that TechRadar voted RingCentral the Best Cloud Phone of 2020?1 We’ll just leave this right here:

Price: The best bang for your buck, at $19.99 per user per month for the Essentials package. Lots more features for different price points, including the option to put your whole customer contact center on the cloud.

2. Spotio

Spotio is an outside sales app that shares some features with RingCentral, like team chat. But its main focus is built-in, sales-specific products like territory management, e-contracts, and lead tracking. You can also evaluate and monitor individual salespeople’s performance at a glance:

Spotio offers territory management, e-contracts, and lead tracking

Price: $39 per user per month for the cheapest all-in-one package.

3. SalesRabbit

Like RingCentral, a big selling point for SalesRabbit is its ability to integrate with all kinds of big-name apps, like Salesforce and many others. It’s very similar to Spotio in what it offers: sales team tracking, sales territory planning, and digital contracts. There is also a suite of products for sharing proposals and presentations, on and offline.

SalesRabbit offers sales team tracking, sales territory planning, and digital contracts

Price: $49 per user per month for the cheapest all-in-one option.

The best sales apps for closing the deal

1. Proposify

From proposal to closing, Proposify helps your sales team stay organized and on deadline with interactive quoting, a content library for sharing documents with prospects, and e-signature capabilities.

Dropbox, online file storage

Price: $19 per user per month for a max of three users. $49 per month for the middle-range tier that allows for more customization.

2. DocuSign

Get those contracts signed without the wait. DocuSign is well known for e-signatures, but their app also offers contract lifecycle management and agreement analytics, if you’re willing to pony up some extra cash per month for their Advanced Solutions.

DocuSign: e-signatures, contract lifecycle management, and agreement analytics

Price: $25 per user per month, for up to three users. Advanced Solutions are additional, and you’ll have to call DocuSign to find out how much.

3. Invoice2Go

This isn’t the first time we’ve shouted out Invoice2Go. They’re one tool to use to get paid faster as a small business.  Your team can create invoices and track payments and receipts all in one place for easy follow-up with clients. And your sales team can easily keep tabs on their expenses as they woo new customers.

Invoice2Go, create invoices and track payments and receipts

Price: For $16.99 per month, you get up to five users and unlimited invoice, estimate, and client storage.

The best productivity apps for sales teams

1. Basecamp

At the heart of this app is productivity. If your sales team needs some support in project management and hitting targets, Basecamp might be the right choice for you. Like with the RingCentral app’s channels, you can split work into projects and invite the right team members to the table for each one.

In addition to project management, there is team chat and file sharing, as well.

Basecamp project management tool

Price: Free, for up to three projects and 20 users. After that, it’s steep in comparison to the other apps: $99 per month per user, but this does include a lot of functionality for productivity.

2. Todoist

If your sales team is anything like other sales teams, they might have a pretty serious competitive streak. In that case, Todoist could be the perfect productivity app to keep them motivated. Why? Gamification.

Todoist has managed to turn completing projects and checking off tasks into a game, with Karma points and new levels of mastery as you go. How can you turn these wins into rewards for your team? The only limit is your imagination.

Todoist project management tool

Price: Their Business plan is only $5 per user per month and allows for up to 500 active projects and 50 people per project.

Pro-tip:

Learn more about productivity systems.

3. Asana

If your team needs help managing complex projects from start to finish, check out Asana. You can design pipelines and assign teammates to every step of the project, so nothing falls through the cracks. Plus, you can drag and drop assignments and check on upcoming tasks in different ways—calendar, list, and board–which is sure to help folks with different working styles adapt more quickly to the new tech in town.

Asana project management tool

Price: For $10.99 per user per month, you get some great customizable features and automation rules included with the standard project management assets.

The best note-taking apps for salespeople

1. Evernote

A clean, easy-to-use app for jotting down notes while you’re on a sales call. Evernote syncs between your devices so you’re always looking at the most accurate information, and it makes organizing your thoughts a snap.

Evernote, app for organizing notes and thoughts

Price: Free for individuals. $14.99 for their business plan, which allows for team collaboration on notes.

2. Simplenote

This note-taking app is not only simple and free, but it also lets you take notes together as a team and share that team knowledge. While it’s designed for a great mobile experience, you can get it on your PC or Mac computer, too.

Simplenote, note-taking app

Price: Free.

3. Dragon Anywhere

It makes sense that your sales team might prefer talking to writing stuff down; it’s what they’ve chosen to do for a living! Give them the freedom to dictate notes with a mobile voice-to-text app like Dragon Anywhere.

Dictate notes with a mobile voice-to-text app, Dragon Anywhere.

Price: $14.99 per month after the trial period, for both Android and iOS.

The best file-sharing apps for sales teams

1. Google Drive

It’s easy to create, organize, and collaborate on documents with Google Drive. Whether it’s a word processing doc, spreadsheet, or a presentation, your sales team can work together and have all of the most important information in the same place.

Create, organize, and collaborate on documents with Google Drive

Price: Free with individual Gmail accounts. G Suite’s most popular plan for businesses is $12 per user per month and includes business email.

Bonus tip: You can integrate Google Drive with a communication app like RingCentral to upload files directly to a team chat without having to email them.

2. Dropbox

Dropbox is a good, secure choice for storing and sending large files between your team and clients. It doesn’t let multiple people edit documents like Drive does, but this might actually be a benefit if you plan to share proposals and contracts.

Like Google Drive, Dropbox can also integrate with team messaging platforms so that you can upload and share files directly in a group chat with your teammates.

Dropbox, online file storage

Price: $15 per user per month for up to 5 TB of secure storage.

3. DocScan

Transform your phone into a pocket scanner with this handy app. You can convert business cards and documents into JPEGs and PDFs, and even sign and email business contracts while out on the road.

DocScan, handy pocket scanner app

Price: Free, with some premium in-app options like faxing.

What are the best sales apps for your team?

We’ll let you be the judge of that, but we hope you found some helpful options in this roundup.

Whatever your sales team’s needs are, it’s always a good idea to pick a product that plays well with others and can grow with your business. Choose something that’s scalable and integrates with hundreds of apps to really shorten the sales cycle and minimize the amount of manual work you have to do. Imagine how much time and money you could save if your whole team works together in the same place, instead of jumping from app to app.

Learn how RingCentral can assist your sales team (and other teams too)—get a free demo.

 

 


1 “Best cloud phone system of 2020: buy a business PBX system in the cloud.” https://www.techradar.com/best/best-cloud-phone-systems
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