AI sales is the name given to a sales process that utilizes artificial intelligence technology. Subsets of AI such as conversation intelligence, predictive analytics, and generative AI can all help sales teams to improve conversions and close more deals.

How should I use AI in sales?

Precisely how AI and sales can best mesh for your reps depends on your organization and its sales goals. If you find that reps aren’t able to make as many sales calls each day as you’d like, automation of ACW may be your most useful application of AI. If it’s not the number of calls but their success rate that’s the issue, live AI assistance and coaching on those calls may work better for you.

Will AI replace sales reps?

That’s a resounding no. Any sales professional will tell you that human connection and trust-building will always be crucial to selling. AI is advancing apace, but it won’t ever be able to build rapport or connect on an emotional level like a human. Sales AI is best thought of as a support and a complement to your sales reps. When artificial intelligence and highly skilled reps work in perfect harmony is when you close most deals.