This entire month at RingCentral, we’ll be featuring a special series – Social Media 101 for Small Business. We’ll be delving into a variety of social-media platforms including Facebook, Twitter and LinkedIn, as well as location-based tools such as Foursquare, Gowalla and Loopt. We’ll also be discussing blogging, mobile marketing and creating an effective social-media footprint that can help grow your business.
There is no disputing the amazing growth of social media. It’s now practically a requisite component of businesses’ marketing efforts. Whether you’re a solo entrepreneur or have a multi-location enterprise, social media has become just important as traditional forms of marketing – and small business owners should be prepared to embrace social-media tools.
Instead of asking whether you should be using Facebook, Twitter or YouTube, the question is truly, “How can these social media tools be utilized to help you achieve your business goals?”
If you’re in doubt, here are a few statistics that may help shed some light on the importance of social media:
• Internet users in the U.S. spend nearly a quarter of their time online using social media.
• 73% of U.S. companies use social-media tools for marketing purposes
• 46% of internet users worldwide interact with social media on a daily basis
• 15% of social-media users are more inclined to buy from brands that advertise in social media
We hope you’ll follow along as we share with you a wealth of social media strategies, tips and resources.
Monday, March 7th – Twitter for Small Business
Thursday, March 10th – 20 Twitter Accounts Small Business Owners Should Follow
Monday, March 14th – Facebook for Small Business
Thursday, March 17th – 12 Facebook Pages Small Business Owners Should “Like”
Monday, March 21st – Blogging for Small Business
Thursday, March 24th – 10 Blogs Small Business Owners Should Read
Monday, March 28th – Linkedin and Quora for Small Business
Thursday, March 31st – Who to Follow on Linkedin and Quora
We encourage you to stay tuned to the RingCentral Blog for Small Business all month for this helpful series. It starts Monday!