elevator pitch
No matter what business you’re in, you need to have an elevator pitch. You never know when you might run into someone and have the perfect (if short) opportunity to talk up your business. Make sure your elevator pitch is pitch-perfect with these five quick tips. 1) Keep it simple Elevator pitches are short by definition. This isn’t the time for your full pitch deck. Keep your pitch short and sweet. If you have a key feature that differentiates your product, mention it. But keep rundowns of features to a minimum. Focus on what your product enables people to do, not how your product does it. 2) Don’t sound too

global audience
As a small business, the prospect of bringing your product to a global audience can seem intimidating. With limited staff time and financial resources, small businesses need to carefully plan how they will grow to global scale. With advances in communications technology, small businesses can harness the power of a global phone service to move from primarily serving local markets to a customer base that spans the globe. To conduct business on a global scale, you need to be able to connect with customers. With RingCentral Global Office, your business can quickly expand into new markets. Instantly activate new international extensions as needed on your account and use

loyalty rewards
Your customers are the most valuable asset of any business. The ability to connect one on one with them is an advantage that small businesses can have over larger competitors. When customers feel valued, they’re much more likely to remain loyal to your business. Here are some simple and affordable ways to show your customers how much you appreciate them. 1) Offer great customer service Appreciating your customers starts with great customer service. Make sure that when customers reach out to your business, they get the help they need quickly and easily. Having a full-featured small business phone service can help. Call routing, easy mobile-device integration, powerful voicemail

Business strategy concept of Attraction, Conversion, Retention
For small businesses, in particular, every customer counts. But today’s customers have an unprecedented amount of information at their fingertips and can order just about any product or service in the known universe with a few taps on a mobile device. For owners of small- and medium-sized businesses, the ability to attract and keep customers is critical to your success. In the age of overnight shipping and always-on internet connections, how can SMBs connect with customers, and keep them coming back? 1) Be accessible Everyone knows who the big guys are. They’re easy to find, and they’re everywhere. For SMBs, the importance of being


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