In today’s fast-paced world, it can become difficult to incorporate a meaningful social media presence for your business. This, in part, is why mobile social media tools have grown in popularity amongst businesses of all sizes.
In 2014 you’ll need to consider how mobile can impact your social efforts. If you aren’t yet using mobile, it’s time to start! Here are five simple ways to get going:
1) Mobile Blogging
Blog posts don’t need to be long, nor should they be. Rather, shorter pieces of content that can be consumed quickly tend to perform the best. Microblogging has become a very popular approach for this reason – and it is now easy to blog from from mobile devices.
There’s no longer any need to sit behind your computer to type out a thousand-word blog post. What’s more important than long blog posts is consistent posts, so that more people read your content. If you’re ready to start blogging from a mobile device, you’ll need an app like WordPress:
2) Facebook on Mobile
With Facebook’s more than 1.19 billion total users and 874 million mobile users, businesses must have an active Facebook presence. And if you do manage a corporate Facebook page, you’ll likely find yourself needing to access it at times when you’re not behind your computer.
Posting from live events, uploading images and video, responding to questions and giving your community behind-the-scenes access to company news are just a few reasons why utilizing the Facebook Pages Manager mobile app is a must.
3) Twitter’s App
Twitter is a fast-paced social platform with more than 100 million daily active users. With more than 500 million tweets sent out per day across the platform, it can be difficult to get the attention of your Twitter followers. Because of this, it’s imperative that your business post tweets on a consistent basis and interact with others.
That means you either have to sit behind your desk all day or implement a mobile strategy. You can download the Twitter app for almost any device.
Managing social platforms can be extremely time-consuming. However, that doesn’t mean you have to reduce the number of platforms on which your business has a presence. Instead, you can easily post and monitor all your social efforts on the go with the HootSuite app.
If you utilize HootSuite from your desktop, the move to mobile will be easy. The HootSuite mobile apps place the platform’s monitoring dashboard in your hand. You can schedule content, monitor chatter and view analytics.
5) Mobile Video
Video has become a hugely popular social tool. Many social experts predict video will play a key role in the 2014 social landscape. With apps like Vine and Instagram, it’s easy to incorporate video into your social efforts.
6) Bonus: RingCentral
No list of mobile technology is complete without mentioning the RingCentral apps for iOS and Android. The RingCentral apps bring the power of a RingCentral cloud phone system to your smartphone or tablet – enabling you to make calls, create faxes, send text messages and much more. Plus, they are totally free!