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RingCentral Helps Expand Business for Chicago Real Estate Brokerage


Urban Real Estate Uses RingCentral Service to Keep Busy Brokers Connected

REDWOOD CITY, Calif.--(BUSINESS WIRE) – Despite a struggling real estate market, business is booming for Urban Real Estate thanks to innovative technologies that boost business while keeping overhead costs low. To manage its company-wide phone communications, the company uses RingCentral’s Internet phone system™, in place of a traditional premise-based office phone system, to connect on-the-go brokers with customers, prospects and colleagues.

B Urban Real Estate works with individuals and corporate investors that buy real estate in the downtown Chicago area. With 15 brokers and growing, owner Matt Farrell attributes this success in part to a web-centric business model. Because 80 percent of real estate shoppers begin their search online, Urban Real Estate leverages the Internet for business productivity and lead generation.

Farrell sought a communication system that would align with his web-based business model without compromising the connectivity that is essential to serving their customers. Farrell replaced his AT&T service with an Internet phone system from RingCentral. The switch to RingCentral enabled Urban Real Estate to cut costs while providing business grade features such as multiple extensions with voicemail, professionally recorded greetings, and the ability to forward calls to any phone. Farrell was able to setup and customize the system within minutes on the web.

Many of Urban Real Estate’s brokers work from a home office or are frequently on the road. Reliable, professional phone communication is essential to their business. Farrell explains, “Phone calls are critical in the real estate industry, but too many brokers rely on just their mobile phones. They miss calls and sound unprofessional.” Farrell continues, “By using RingCentral’s Internet phone system, we have a competitive advantage—our team relies on RingCentral to manage communications no matter where our busy brokers are located at any given time.”

Each broker has an extension on Urban Real Estate’s RingCentral phone system. Brokers are accessible by phone no matter where they are and RingCentral helps the company to present a standardized professional appearance. Clients calling Urban Real Estate perceive that the entire team is working from one location with one phone number. The RingCentral service also includes Internet Fax, which is a critical communications tool for the real estate industry. With Internet Fax, brokers can send and receive faxes over the Internet through an online interface or email.

About RingCentral

RingCentral provides an award-winning Internet phone system for small business. With top industry honors, including PC Magazine’s Editor’s Choice Award and Small Business Computing’s Excellence in Technology, RingCentral offers full-access to core small business phone services and helps improve productivity for over 50,000 customers worldwide. Headquartered in Redwood City, Calif., RingCentral is privately held with backing from Sequoia Capital, Khosla Ventures and DAG Ventures. For more information, please visit:

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RingCentral Contact:
Mariana Kosturos