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7 common RingCentral alternatives—and how each one stacks up

Ring Central Blog

Written by RingCentral Team

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Updated December 2020


As a small business owner, you know the importance of having a reliable means of communication with your customers and clients. You also probably know that, while things like email and chat are great and all, they can’t always replace the good ol’ telephone. You need a good mix of different communication channels.

(Okay, to be fair, voice over internet protocol, aka making calls over the internet, is nothing new, but there’s a reason why it hasn’t gone out of style all these years. It’s because, despite all the different communication platforms out there, talking to someone over the phone is still the #1 preferred means of communications for customers.)

But not all communication platforms are created equal. Obviously, you’ve heard of RingCentral (hey there!), but we’d be kidding ourselves if we thought that you’re not Googling all the other alternatives out there.

So, we decided to do a bit of that work for you—in this post, we’ve rounded up the top seven alternatives to RingCentral that always seem to pop up, and stacked them up against our own product, warts and all. Prices, pros, and cons, it’s all there.

And to be clear, yes, of course we’re just a tiny bit biased, but we understand that there may be a tool that could be a better fit for certain types of businesses and teams. We’ll tackle those points too, further below. 

Let’s face it, it’s either us writing about these or our competitors writing about these (or paying someone to write about there), so here’s us, standing in front of you on the Internet, asking you to give us a shot at making our case.

Keep reading to learn:


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What (in our humble opinion) makes RingCentral better than almost any alternative out there?

RingCentral has been a leading provider in the VoIP industry for almost 20 years. That’s a lot of time spent honing our craft and technology, and creating solutions for small, medium, and enterprise businesses. We’ve got something for literally every budget.

And though RingCentral is based in the United States, we offer phone support for a long list of countries including Italy, Belgium, the Netherlands, and South Korea.

As far as pricing goes, packages range from $19.99 to $34.99 per user, per month on an annual plan. Is RingCentral the cheapest provider on the market on paper? Well, technically no… And yes, there’s a but. 

But RingCentral’s feature-rich platform is so versatile that if the up-front price is an issue, we humbly offer this: it can easily replace three or four (or more!) of your existing apps, and could end up being less expensive in the long run. 

In fact, as you’ll see later on while looking through RingCentral’s main competitors, this is one of the biggest advantages you get with RingCentral: everything you need to communicate with other folks on—and outside—your team, in one handy app. That not only helps streamline the amount of monthly subscription fees you’re paying every month, it also reduces the amount of time and resources that you’d need to manage a huge stack of tech tools.

Here’s just a taster of what RingCentral’s desktop and mobile app can do.

There’s team messaging…

instant messaging in RingCentral app

Video conferencing—which you can flip to from a voice-only call, without interrupting the conversation…

flip from Call to Video

Phone…

File sharing…

file sharing in the ringcentral app

And even task management…

new task in ringcentral app

… Just to name a few.

RingCentral is truly a fully fledged communication platform that lets you talk to customers, clients, prospects, partners, freelancers, and more—through any channel you prefer. 

Oh, and it also integrates with tons of other apps like Salesforce, Slack, Zendesk, Google Docs, and more, making all your work apps and customer communications conveniently accessible from one place.

Sheesh. It’s no wonder we’ve made it to the top of Gartner’s UCaaS Magic Quadrant for the last six years running and been a long-standing Editor’s Choice pick by PCMag.


🤯 On top of all this, RingCentral could save you up to $400 an hour in IT costs. 

Explore the RingCentral Advantage for small businesses:

💰 You can also use this calculator to see roughly how much your business could save by using RingCentral to support your team’s communication with each other, clients, freelancers, and more.


Anyway, enough about us. Let’s hop over to our honorable competitors.

The 7 best RingCentral alternatives out there

We want your business to be successful and grow. Obviously, we’d prefer that it’s with us, but let’s not kid ourselves. There are tons of other companies that might be courting you.  

Here are some of the most common RingCentral alternatives you might’ve heard about.

🤔 Food for thought: 

One thing to think about as you’re looking through these is how you and your team prefer to communicate with each other. Do you use exclusively phone calls? Or messaging? Or video conferencing? Or a mix?

As you’ll see, many of these alternatives to RingCentral do certain things well, but if you’re looking for more diverse options, like the ability to do video conferencing and messaging and phone calls, then you’d be hard-pressed to find a better option than RingCentral.

Let’s jump in, shall we?

1. Ooma Office

Aimed at budget-conscious small businesses looking for quality service at a flat rate 

Ooma’s communications hub provides cloud-based telephone services marketed at small businesses. The platform offers helpful call management features, including high-definition voice, call recording, call holds, calls transfers, and number blocking. (All of which RingCentral has!)

Ooma is compatible with mobile devices as well to help you take calls, even while on the go. Calls can be transferred easily between devices like your laptop, smartphone, or tablet.

Pricing

From $19.95 to $29.95 per user, per month.1

Pros and cons

Pros Cons
  • Reasonably priced
  • Easy to set up
  • Auto-attendant (call routing) comes with all plans
  • Not quite as feature-rich
  • No desktop app with their Office product
  • The mobile app is rather basic
  • International calling isn’t included
  • Only two SMB plan options, making it a bit difficult to scale with your company’s growth
  • No team messaging
  • Very limited integrations
  • Very basic video functionality, not available for mobile devices
  • Limited faxing

2. Vonage

vonage

Aimed at businesses looking for a customizable service letting them choose only the features most important to them 

One of the more recognizable players in the VoIP industry, Vonage lets you make and receive phone calls, texts, and share files on virtually any device. Its desktop and mobile apps help tie these services together, letting you access all your business things in one place. 

While Vonage doesn’t have its own video conferencing software, it uses Amazon Chime Pro Tier to provide this service as well as screen share and chat starting from their Premium plan. The thing with third parties, though, is that it can make customer and tech support a bit tricky since the company doesn’t own those parts and elements itself. If any bugs or issues come up, they’d have to rely on that third party to fix things in a timely manner.

Pricing

You’ll need to reach out to their sales team for a quote as there’s no pricing information available on their website.

Pros and cons

Pros Cons
  • Great call quality—promises 99.99% reliability
  • Customizable features mean you only pay for the ones most important to you
  • Automatic call forwarding will transfer calls to another device after a certain number of rings
  • Has both mobile and desktop apps
  • Numerous app integrations including Google Workspace, Salesforce, and Slack
  • Many features like toll-free numbers, call recordings, and auto-attendant that each come at an additional monthly cost
  • Price can go up quickly with add-ons
  • There’s no 24/7 customer service option
  • No built-in video conferencing—uses a third-party service only available with more expensive plans

3. Phone.com

For companies that just need the basics and want to be able to choose only the features they want with their plan.

Phone.com is a telecommunications platform with very basic starting features, like 300 minutes and 5,000 SMS messages monthly. Similar to Vonage, Phone.com lets you customize your plan to include only the features that are important to you.

It’s all in the name—if you just want a better phone, then Phone.com could be a good option. But if you don’t just make phone calls, and also use other methods of communication, then you might want to keep looking.

Pricing

From $10.39 to $23.99 per month on an annual plan.2

Pros and cons

Pros Cons
  • You only pay for the features you actually want to use
  • Local, vanity, and toll-free numbers are available with every service tier
  • You can port your existing number to Phone.com
  • You can use your existing iOS or Android mobile device
  • If you want a lot of features, the price can go up quickly
  • Video conferencing is only available with higher-tier service plans

4. Grasshopper

Aimed at solopreneurs or small businesses that are looking for a basic, no-frills phone service with the basic call management features.

Grasshopper is a virtual phone system that is lighter on features (compared to RingCentral and some of the other alternatives) and provides small businesses with just the basics: making and receiving calls, setting personalized greetings, and the ability to use your existing smartphone. 

Grasshopper’s been around for around as long as RingCentral has and, also like RingCentral, covers a variety of different industries. The main difference between RingCentral and Grasshopper is that the latter is primarily focused on solopreneurs and small businesses whereas RingCentral services businesses of all sizes—and is highly scalable as a result

Also, RingCentral’s plans are less expensive—with more features.

💡 Pro-tip: 

Thinking ahead and choosing scalable tools is important because it makes it much easier to grow your business in the near future. Scalable tools tend to let you add more users, more functionality, and keep your growing business running smoothly—even if your business itself has become more complicated in terms of day-to-day processes.

Pricing

From $26 to $80 per month when billed annually.3

Pros and cons

Pros Cons
  • Unlimited tests, domestic calls, and voicemails on all plans
  • You can use your existing smartphone, eliminating the need to buy or rent additional equipment
  • Mobile and desktop apps are robust and available to all users
  • Voice-to-text capabilities let you read or download your voicemail messages as texts and transcribe your inbound calls so you can keep them as a written recording
  • 24/7 auto-attendant automatically routes customers to the appropriate place or serves as an answering machine when no one is available to pick up the phone
  • Limited feature selection doesn’t make it a good option for larger businesses, limiting scalability
  • Video conferencing isn’t offered at the moment, a limitation especially for remote workers
  • No international calling option included in any of the service tiers

5. 8×8

8x8 virtual meeting tool

 

Aimed at businesses that make a lot of international calls.

If you do a lot of international calling, you might be looking at 8×8 since it allows unlimited international calling for up to 47 countries in all of its plans. 

For comparison, RingCentral only offers this feature for calls with the USA and Canada—and some of the other alternatives on this last don’t include international calling in their plans at all. 

On the UCaaS side, RingCentral’s audio conferencing feature is unlimited, and video conferencing can host up to 200 participants, depending on the plan you choose. 8×8 caps both audio and video conferencing at 50 people.

The rest of 8×8’s features are pretty standard: unlimited texting, call recording, video conferencing, and it has a mobile and desktop app. 

Pricing

From $12 to $44 per user, per month when billed annually.4

Pros and cons

Pros Cons
  • Unlimited calls to up to 47 countries outside of the USA
  • 24/7 customer support available
  • Has real-time analytics and built-in reporting
  • Auto-attendant call routing included in all service tiers
    • Robust mobile and desktop apps
    • Ability to set your status to let callers know if you’re available, busy, on another call, or away from your phone
    • Built-in CRM integration for Google Workspace, HubSpot, Salesforce, and more
  • No visual voicemail with lower-tier plan
  • The user interface is a bit messy, not the most user-friendly
  • Has fewer communication methods than competitors, and no live chat option
  • Not the easiest setup process

6. Dialpad

dialpad

Aimed at businesses looking for a straightforward call solution that integrates with their email apps at a budget-friendly price.

Dialpad was built on the Google Cloud platform and offers AI and contact center solutions. Best known for their clear call quality, Dialpad offers voice calling, video conferencing, desk-to-desk calling, and more. 

Like many of the other platforms on this list, these features are available from anywhere, on any device, making it possible to take work to go. It also integrates with commonly used tools like Google Workspace and Microsoft 365. 

Pricing

Starting from $15 per user, per month when billed annually. For higher-tier plans, you’ll need to contact their sales team for a custom quote.5

Pros and cons

Pros Cons
  • Accessible from anywhere, on any device
  • AI transcription service will transcribe calls for optimized recordkeeping and analytics
  • Easy to set up and quick to deploy
  • Customer service favors higher-paying clients, offering minimal phone support for the lower-tier plans
  • Calls are made over the internet rather than through dedicated hardware

7. Mitel

mitel virtual meeting app

Aimed at companies looking for a tried-and-true phone system that checks all the right VoIP boxes.

Mitel is a Canadian company that’s been around for over 40 years. Fun fact: it actually started as a lawnmower company. Today, however, it’s entirely focused on the wonderful world of VoIP. Mitel offers years of experience over most of the other alternatives at a reasonable price. 

The platform’s features include everything you would expect, including the ability to make voice calls, text, and start video conferences on virtually any device. 

Pricing

From $17 to $28 per user, per month.6

Pros and cons

Pros Cons
  • Easy set up
  • Core features are included in all plans
  • Scalable solution
  • Integrates with Siri on iOS devices
  • Not as robust reporting and analytics features as some other options
  • Some users report that the customer support could improve


The verdict: Which alternative to RingCentral is right for your small business?

Well, technically, the key question here is if you should be using an alternative to RingCentral at all—or is RingCentral itself really just a better overall option?

RingCentral is the clear industry leader and offers serious bang for your buck thanks to hundreds of integrations, team collaboration tools, and high-quality phone and video service—backed by Gartner and PCMag.

But we know every small business is different, so hopefully this diverse set of alternatives to RingCentral helped you in your investigation as you weigh your options and priorities.

It’s always a good idea to take these products for a test drive with your team, so you can choose with confidence the option that makes their lives easier and increases productivity. Our biggest advice: take advantage of free trials or demos from the tools on this list, or others that you’re researching, before you buy.


Frequently asked questions

What’s the cheapest alternative to RingCentral?

RingCentral might be a pricier option than these alternatives, but it was also designed to be an excellent all-in-one option, able to replace three or four of your existing apps as well as give you all the tools you need to scale.

We encourage you to look past the pricing charts and consider what’s going to be the most cost-effective option versus what’s cheapest. 

And if you’re dead set on a free option, there’s Glip, which gives you free unlimited video meetings and messaging—in one app.

🚀 Free unlimited video meetings. Really. Get started

Do all of these platforms offer training to new customers? 

Yes. All the platforms we covered in this post offer training and learning resources to customers, so you’re good there. Definitely check out the extent of customer support available after training, though, in case you get stuck later.

Do any of these platforms offer free trials or demos?

Most will! Just check out their websites for details. 

Want to take RingCentral for a spin? Book yourself a product tour to get a feel for how it works:

 

 

 

 


1ooma.com/office

2phone.com/pricing

3signup.grasshopper.com/plans

48×8.com

5dialpad.com/pricing

6mitel.com/voip/pricing

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