Pick a topic

RingCentral Helps Apple Capital Group Stay On Course

Ring Central Blog


URL copied
2 min read

apple capital group
Timothy Jacquet knows all about business success. As the host of the daily CORE Business radio show, he provides advice to business owners across the country. Tim is also a businessman himself – and one experience he had as Apple Capital Group’s vice president of business development demonstrates how having the right tools in place can make all the difference when the unexpected happens.

The time was Labor Day weekend 2008. The place was Houston, where Apple Capital – a commercial equipment finance company – had just opened an office. But the timing couldn’t have been worse, as Hurricane Ike was bearing down on the city.

Fortunately, none of Apple Capital’s employees were harmed when the hurricane made landfall. But the building in which the company was leasing space got torn apart.

If that wasn’t enough, Houston lost power for over a month. And when repair crews did arrive on the scene to clean up the city, they focused on its high-value assets – its refineries and essential businesses – instead of office buildings like Apple Capital’s.

Houston, Tex. on a sunny day.

Houston, Tex. on a sunny day.

Between the power losses and the destruction its office suffered, Apple Capital had no choice but to relocate its operations. Tim and his fellow executives scrambled to line up hotel rooms and equip employees with mobile technology. But the only reason relocation was an option at all, Tim notes, is that Apple Capital was relying on RingCentral.

“Immediately after the storm hit, we were able to divert calls to our other offices,” he says. “It was simple; we just reassigned numbers in RingCentral’s system settings.”

As it happened, Apple Capital’s Houston-based employees were stuck in hotels for a month and a half. Because RingCentral works so seamlessly, however, none of the firm’s customers were any the wiser.

“Our sales reps were up and working in Candlewood Suites,” Tim laughs. “No one even noticed.”

Several months after Hurricane Ike pummeled the Gulf Coast, Apple Capital opted to relocate its Houston division permanently to Dallas. There haven’t been any huge storms since Ike, Tim reports – but his reps continue to enjoy RingCentral’s mobility tools.

“They love the RingCentral app,” Tim says of the reps. “They can sit in a coffee shop and make calls over Wi-Fi. That winds up saving money for us, too.”

Apple Capital’s experience after Hurricane Ike turned Tim into a huge RingCentral fan. Whether there’s a crisis afoot or it’s business as usual, he says, “for a mobile business like ours, RingCentral is great.”

Featured image courtesy of Flickr user Mike Renlund.

Originally published Jul 29, 2013, updated Sep 01, 2021

Up next

Communication and collaboration

The New RingCentral Support Center: Call Flip

Quickly transfer live calls to another device with Call Flip! Call Flip is one of our lesser-known features – but if you rely on a number of different phones (e.g., desk phone, cell phone, the RingCentral softphone), Call Flip could become something you use quite often. The direct numbers you have linked to your extension ...


URL copied

Related content

Communication and collaboration

5 Top Trends for Small Business Communications in 2018

Communication and collaboration

Five Video Meeting Practices to Fuel Collaboration Among Remote Teams

Communication and collaboration

Knowing When to Upgrade to a VoIP Phone Service for Business When You’ve Been ...

Before you go...
Get our very best content for free and start working better from anywhere
You’re in! Thanks for signing up. Keep an eye out for our emails in your inbox.
Get the Remote Work Playbook
Everything you need to know in one place
Get the 2021 State of Hybrid Work Report
Learn how businesses are managing a partially remote workforce
You’re in! Thanks for signing up. Enjoy your copy of the Remote Work Playbook.