Just over a year ago we expanded our international footprint with the launch of Global Connect Network™ and RingCentral Global Office™ to meet the needs of enterprise customers. While global expansion is key to the growth of a business, this opportunity comes with new challenges.

One primary challenge for multinational businesses is maintaining a connected and collaborative ecosystem of employees and external stakeholders, such as customers and partners. According to a study of five million employees worldwide conducted by Hay Group, collaboration, agility, transparency, innovation and productivity were highlighted as the key challenges facing global companies.

Communications is the lifeblood of every business, and when trying to scale globally, it becomes ever more important. Many of the global enterprises we talk to tell us they hit a brick wall as they tried to scale their legacy on-premise PBX system across multiple geographies. The reason is that working with legacy hardware is a complex, onerous and expensive undertaking. In contrast, shifting communications to the cloud removes all the barriers inherent in legacy systems and enables much greater mobility, efficiency, and quality of service. The value of a truly great communications solution is one that can deliver a localized experience, so employees, customers, and partners are operating as if they are in-country.

Global connectedness is complex, and the increasing speed of business interactions requires a communications solution that scales seamlessly across multiple countries so everyone across the organization can communicate and collaborate effectively with ease. This is why we built Global Office with multi-modal capabilities, including voice, video, conferencing, team messaging, and collaboration. So it’s no surprise that we have over 700 multinational customers in 32 countries that trust us to solve the challenge of keeping their distributed workforce and customers connected.

We’ve seen the cloud transform many areas of business, including sales, marketing, human resources — business communications is no different. We are seeing and expect to see many more enterprises running their communications in the cloud as scalability and simplicity become the new metrics of success for what it means to be a thriving business.