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Brightway Insurance Selects RingCentral Contact Center, Office, to Enable Greater Customer Engagement


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Brightway Insurance set out to make the world a better place for insurance buyers and for businesses selling insurance. It’s fair to say they’ve succeeded; the company has held a spot on the Inc. 500’s fastest growing privately-held companies list eight years in a row, and last year was named the “No. 1 Franchise to Buy in the U.S.” by Forbes Magazine. Today we are happy to welcome them to the RingCentral family as the newest adopters of RingCentral Office and RingCentral Contact Center.

Rapid Growth Drives Search for More Efficient Business Communications Solutions



Founded in 2003, Brightway is now the nation’s seventh largest privately held Personal Lines insurance agency in the country. The company has grown from 38 locations in Florida and $36 million in annualized written premiums in 2008 to 118 locations in 11 states and more than $405 million today*. Given their scale and growth, Brightway needed a cloud-based business communications solution that would enable their call center teams to work in the most effective way possible from any location. We’re very proud they chose RingCentral.

Since introducing our groundbreaking Contact Center solution last year, we’ve differentiated from other offerings in the market by providing a direct integration with RingCentral Office. This means call center agents are empowered with a fully featured cloud contact center solution that supports multi-channel communications (e.g. voice, chat, SMS, email and fax) along with a full suite of advanced call center capabilities (e.g. advanced routing, queuing, CRM integration, analytics and reporting). When combined with RingCentral Office, RingCentral Contact Center provides a seamless end-to-end communications experience with direct extension dialing to stay connected with the rest of the organization. By selecting RingCentral, Brightway Insurance is seeing an increase in customer satisfaction, better communication within their organization, and faster response times.

The Future Looks Bright for this Business

Brightway’s selection of RingCentral is reflective of the massive shift we are seeing first-hand of larger enterprises moving their business communications to the cloud and streamlining their business processes along the way. For Brightway, based in Florida, a state that has weathered over 63 hurricanes since 2000, the cloud provides the added benefit of business continuity to effectively serve the nearly 300,000 policies its 120 Agency Owners have written for their customers.

At RingCentral, we are pleased to provide best-in-class infrastructure that enables Brightway to succeed through the use of smart, agile solutions that get the job done. As the company continues to expand, we are committed to helping them deliver the high levels of responsiveness their agency owners and clients demand.


Originally published May 25, 2016, updated Sep 18, 2021

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