How small businesses are staying connected with RingCentral

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No matter what kind of business you have, it’s essential to stay connected with a communications system that meets your needs and can grow with your business. 

Even the simplest business requires communication features, including some or all of the following:

  • Call recording and tracking
  • Video meetings for remote and hybrid workers 
  • Making calls on your cell phone through a business number
  • Transferring calls from one device to another
  • Virtual receptionist (for times when someone can’t physically be in the office)

Traditional landline systems don’t allow for the flexibility and off-site features today’s businesses need. As time goes on, system breakdowns of today’s decades-old equipment can lead to repair costs and downtime that can negatively impact your business and revenue.

Upgrading to a unified communication system will give you instant access to advanced features and endless opportunities. And did we mention it costs less than a legacy system? Lower costs and better functionality, sounds like a no-brainer.


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Here are three small businesses that found immediate benefits from a unified communications system.

Steve Rice & Associates saves 60% in telecom costs

Steve Rice & Associates is a financial firm with 2-10 employees. Prior to its transition to a unified communications system, employees could only take business calls from their desks. With the team frequently on the road visiting clients and prospects, they needed the ability to receive and make business calls from different devices (laptops, tablets, cell phones) from anywhere.

When Steve Rice & Associates switched to RingCentral, the team resolved numerous communication issues and improved the client experience. Employees could communicate from anywhere, use a new call routing feature, and take calls from their personal phones while showing their business numbers. The team can also switch seamlessly, without any interruptions, from one device to another when attending meetings.

RingCentral Dial

Not only is the company gaining more flexibility with RingCentral, but it’s also saving substantially on telecom costs. 

“We’re getting a world-class phone system—with big-business features we never had before, and outstanding customer service and support—and at the same time RingCentral has actually lowered our overall telecom costs by almost 60% a year.”

Xander Rice, Partner at Steve Rice & Associates

Freed Marcroft provides a 24/7 client experience

Freed Marcroft is a law firm that specializes in family law and has 11-50 employees. One of the main requirements they had for a new communications tool was reliability, since they would be using it daily to get work done. The company wanted to ensure they never missed a phone call and had the ability to easily transfer calls so that no client was left unattended. 

The Freed Marcroft team chose to implement RingCentral to help the firm provide a modern, personalized law firm experience for their clients. One of the first things the firm did was move its internal meetings to a conference call setup—this provides a central calling location for all employees (whether in the office or remote) and lets the team keep track of everything with recordings.

RingCentral Video share recordings gif

It’s known that law firms get phone calls all the time—and sometimes they even get multiple phone calls at once. How do you ensure that someone is always available to pick up every call? Enter: RingCentral’s simultaneous transfer feature.

“When people are on holiday, we just switch the calls to our virtual receptionist. No matter if it’s day or night, our client calls are always answered by someone. We never miss a call from someone who needs help.”

Laura, employee at Freed Marcroft

Dry Dock Marine Center stays afloat through the pandemic 

Dry Dock Marine Center supplies hundreds of small mom-and-pop stores with boating equipment and has 11-50 employees. When the pandemic hit, the company had to find a way to transition to remote work.

By switching to RingCentral during a weeks-long phone outage in the neighborhood, the company gained more than just a replacement for its legacy system. Suddenly, staff could make phone calls from any location and route business calls through their personal devices if needed. 

Dry Dock Marine Center was considered an essential business during early COVID shutdowns. RingCentral helped the company run smoothly even when staff wasn’t at the physical business location. 

“In less than an hour after I said, ‘Let’s do it,’ RingCentral was forwarding our business calls to our cell phones. It was incredible.”

Cory Archbold, General Manager at Dry Dock Marine Center

Stay connected with RingCentral

These three businesses have different business models, clientele, and communication needs, but their need for RingCentral’s unified communications is something they have in common. In each situation, a unified communications system improved the business’ ability to operate efficiently and grow—both under normal circumstances and challenging ones. 

A woman on video conference in RingCentral chatting with colleagues. Overlaid with bubbles showing the team messaging and phone call features.
RingCentral MVP: 2021’s new features for small businesses

A unified communications system can work for any business size—from two to hundreds or thousands of employees. RingCentral provides enterprise-level features that can get even the smallest businesses to the next level, and then scale easily as they grow. 

For more information on RingCentral and how it can help your business stay connected, check out our small business solutions page today. 

Originally published Mar 03, 2022, updated Mar 24, 2022

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