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Hybrid work for small business: How to do it right

Customer Success


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Hybrid work for small business highlights

This article includes findings from our recent research into hybrid work, including:

  • More and more businesses are going hybrid, with small businesses leading the way
  • Benefits include better work-life balance and cost savings
  • Watch out for challenges like loneliness and decreased productivity
  • The right tools will help hybrid teams communicate effectively

One of the few positives to come out of the COVID-19 pandemic was the acceleration in revolution in working practices. Sure, remote working was forced upon some, but it proved that with the right technology, businesses could not only survive but thrive.

Now that they’ve experienced the world of working from home, business owners and employees have decisions to make. Those who enjoyed working remotely may not be keen to return to a physical office full-time, while others will be chomping at the bit.

The popular answer seems to be a hybrid work model. According to our research, over half of businesses are at least partially remote right now: 

State of Hybrid Work statistic

Hybrid working can be highly effective, but it’s not without challenges.This post explores why companies are embracing the concept and how the right strategies and tools can help. We’ll be pulling out findings from our recent State of Hybrid Work report—just click to read the whole thing.

Today we’ll cover:

🤔 Is your business fully prepared for hybrid work? Set your business up for success with our State of Hybrid Work report.

Get this free report to learn how to navigate hybrid work.


What is hybrid work?

A hybrid work model includes a mixture of remote, semi-remote, and in-office employees. Depending on the company setup, hybrid workers may attend the office on fixed days, or they may pick and choose. Others may be permanently office-based or work remotely full-time.

Previously, most businesses were largely office-based, but our report tells us that three in five are now at least partially remote. And small businesses are leading the way, although the majority of organizations plan to support a hybrid workforce post-pandemic.

Hybrid workplaces use technology (like RingCentral MVP™  collaboration tools) to enable working from anywhere and keep everyone connected. If you’re considering this model, it’s vital that you put strategies in place to foster team culture as well as business growth.

Hybrid work personality quiz

What are the benefits of hybrid work for small businesses?

Better for employees

Our survey showed that attitudes towards remote work have improved, with 66% of businesses viewing it positively. More than a quarter of employees said they’d enjoyed spending more time with family last year thanks to flexible working patterns.

Even before COVID, flexible work options were becoming an expectation. Hybrid working enables a better work-life balance and improved mental health, with employees feeling more relaxed when they can fit work around their lifestyle and commitments.

If workers don’t need to be in the office every day, they’ll have fewer stressful, costly, and time-consuming commutes. Plus, working remotely means they don’t have to live near the office—so they can choose to live in more affordable regions rather than moving to a large town or city.

All of this means a happier, more engaged workforce, which in turn brings improved performance. And it’s simple to connect hybrid workers with an app like RingCentral MVP, which puts business calls, team messaging, and video conferencing in one place:

Better for business

The flexibility of hybrid work is great for businesses, especially because it improves employee retention. In fact, 53% of small business employees said they are more likely to leave if denied flexible working arrangements.

A hybrid team means your business benefits from a wider mix of people and skills. While those living locally could work in the office, you can also recruit remote workers from anywhere in the world (and operate 24/7 with workers in different timezones). This concept is also scalable for a growing business.

The hybrid work model reduces costs, which is ideal for small businesses. With fewer in-office workers, you can have a much smaller office space, perhaps located out of town rather than an expensive city. You’ll save on rent, utility bills, and equipment.

You won’t have to pay so many travel expenses, and it helps the environment to have fewer people commuting to a workplace. With a smaller in-office team, you can also maintain social distancing for a healthier workspace.

It’s no wonder that 66% of business leaders we surveyed view hybrid work in a positive light:

State of Hybrid Work statistic

What challenges can small businesses face with hybrid work?

Balancing act for small business owners

Hybrid working takes some lateral thinking for business owners. You’ll need to decide working patterns, potentially find smaller premises, sort out the technology, and keep everyone in the loop.

Negotiations over flexible hours can also be tricky, as workers may want to spend more of the week working remotely than business owners would like. Plus, if you’re asking that employees work remotely, you may need to provide home office equipment.

Remember that the hybrid model will take a while to get used to. Rather than trying to retrofit old working practices onto the hybrid approach, develop new ways of working to suit it—including using the right technology, such as RingCentral MVP.

Lack of connection for (some) employees

Hybrid collaboration can take some getting used to. Remote workers can miss face-to-face connections, which is something businesses need to address. The pandemic has meant much less social interaction between coworkers, with more than 25% of employees telling our study they have less frequent work interactions.

In the past year or so, everyone has become familiar with software like Slack and Microsoft Teams—and maintaining online forms of communication is vital in the hybrid model. (Although if you want all your comms in one handy package, you’d do better with RingCentral.)

Our respondents ranked email as the #1 choice for communicating socially with coworkers, followed by phone and text. Businesses should choose a reliable, easy-to-use email and phone system and make sure it includes video conferencing, too.

Keeping an eye on productivity

It can be difficult for hybrid workers to keep motivated and productive. Our study revealed that one in four businesses experienced a decrease in productivity over the last few months—it’s something to keep an eye on.

State of Hybrid Work statistic

You can boost productivity and maximize teamwork by giving employees the means to collaborate seamlessly across messages, video, and phone. However, don’t bombard remote workers with constant video calls and monitoring.

Some remote employees can find themselves working longer hours as the lines between work and home become blurred. Check in with your team to ensure they don’t suffer from stress and burnout.

4 tips for effective hybrid work for small businesses

Now that we know the pros and cons of hybrid work, let’s cover a few ways small businesses can avoid common pitfalls and successfully transition to a hybrid work model:

1. Keep communicating

This is the #1 path to effective hybrid working. Keep team members connected by giving them multiple channels of communication, and do regular check-ins to ensure everyone’s happy and productive.

Video conferencing is especially useful, and not just for meetings. Think onboarding and ice-breaker sessions for newbies and quizzes or virtual drinks to encourage bonds between remote and in-office workers.

2. Get (and use) the right tools

You can’t expect hybrid teams to be effective if they don’t have the means to do so. Tools for communication, collaboration, and productivity have seen a massive uptick in the past few years, and they’re vital to the hybrid workplace

According to our study, video conferencing has seen the greatest increase in usage. Almost a third of businesses have a more positive view of it now than they did six months ago, with two in five using it more frequently.

Imagine HD video conferencing and powerful team messaging in one easy-to-use app. We’re talking file sharing, task tracking, and one-click flip to video. That’s RingCentral!

file sharing in RingCentral's cloud collaboration solution

📙 READ MORE: 15 best remote working tools 

3. Stay flexible

Respect the fact that people have learned to work in a new way, and embrace it. Flexible working hours can mean the difference between someone staying with your company or leaving, so don’t be slow to adopt the culture.

In the office itself, you could create a more relaxed work environment by moving away from traditional layouts—how about standing desks and a comfortable coffee-break area?

4. Set expectations on both sides

Clear instructions are crucial to ensure that both in-office and remote teams are aware of their working hours, tasks, and deadlines. Trust is also important—if you’re going to monitor remote workers with time-tracking or call monitoring, let them know and give them the chance to ask questions.

The best software for hybrid work and small businesses

Well, you’ve probably figured it out by now… RingCentral MVP has everything you need for seamless and effective hybrid working. In one app, it gives you video, phone, messaging, file sharing, and task management—plus loads of integrations, including: GMail, Google Drive, Outlook, Salesforce, even cloud phone services for Microsoft Teams.

These smart tools make it a cinch to communicate and collaborate, whether you’re working remotely or in the office. Seven layers of security keep your data protected, and with a 99.999% SLA there are no concerns about downtime.

The future of work

Hybrid work is the future because it gives businesses and workers the best of both worlds. The transition brings opportunities and challenges, and hopefully we’ve shown you how to approach this new way of working.

Keep these insights and tips in your back pocket, and you’ll be all set to enjoy the benefits of hybrid work. Don’t forget to contact RingCentral to discover how unified communications can boost your business.

Originally published Aug 25, 2021, updated Nov 03, 2023

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