Digital Customer Experience (DCX)

Connect with customers across 20+ digital touchpoints like the web, social media, messaging apps, review platforms, and your custom channels.
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Improving customer loyalty while decreasing customer churn: this is perhaps the goal of most, if not all, business owners. In today’s climate, shaped by constant digital transformation, this translates to working harder and smarter to keep customers engaged and happy.
This is where RingCentral Contact Center comes in. As one of the trusted names in the world of digital engagement, we provide a platform where you can manage unified customer support across multiple digital channels, integrate your CRM to track interactions and inform digital strategies, leverage the power of AI and machine learning for streamlined omnichannel routing, and put into action other capabilities that make sure customer expectations are met.
Engage across multiple channels
Whether customers reach out on Facebook, Twitter, email, chat, messaging apps, review platforms, or any other digital channel, manage all your responses in one customer engagement platform.
Elevate agent experience
Free up agents to focus on higher-value activities with chatbots and smart routing. Assist them in serving customers better with AI-recommended responses.
Gain insights to improve efficiency
Leverage customizable real-time and historical analytics to increase agent and contact center performance. Use AI to improve customer sentiment.
Get more value with an open platform
Connect with tools that run your business using open APIs and webhooks. Scale your operations instantly with a reliable and secure platform.

RingCentral Digital Experience Platforms

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Live Chat

  • Respond faster by using bots or canned responses to answer common queries from customers and site visitors—boosting agent efficiency and productivity in the process.
  • Collect customer data from agent interactions that can be analyzed and used to create great digital customer experience strategies.
  • Utilize chat ratings and customer feedback to gain valuable insights into ways to optimize your digital customer journeys.


  • Assign a dedicated number for your call center where people can send messages and receive real-time responses.
  • Reach offline and non-digital-savvy customers without the limitations of plain text; send documents, image attachments, and more.
  • Cut through the noise and engage your consumers with targeted, two-way text messaging that outperforms traditional tactics.
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  • Create multiple customizable email templates for various reasons (thank you messages, clarifications, and more)— useful for sending out mass emails and for creating a consistent experience for clients and leads.
  • Provide context and additional information through email attachments, minimizing chances for miscommunication and confusion.
  • Leverage a simple-to-use touchpoint where agents can organize information, store notes and records, and view all messaging history at once.

Social Media

  • Handle large volumes of interactions on Facebook, Twitter, Instagram, YouTube, and other social media apps.
  • Chat with customers using WhatsApp, Apple Messages for Business, Facebook Messenger, Instagram Direct Messages, Google Business Messages, and in-app messaging on any web, iOS, or Android device.
  • Monitor and track customer omnichannel experiences, and utilize analytics to spot trends across different social media platforms.
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Play video: An introduction to RingCentral Contact Center

Digital engagement capabilities to resolve issues faster

Merge identities
Automatically detect and merge customer profiles across different digital channels.
Set up smarter routing
Send messages to the right agent based on message content, channel, and agent skill set.
Suggest responses
Enable agents to reply smarter with AI-recommended suggestions based on integration with Google Agent Assist.
Engage visually
Enable customers to co-browse or share their screens with agents while chatting to solve their problems.
Manage approvals and transfers
Enable agents to ask for approval when responding to inquiries or transfer the conversation to another agent.
Get going with chatbots
Reply instantly to simple questions with chatbots and seamlessly hand them off to agents if a conversation gets more complex.
Tap into supervisor tools
Help agents grow and perform better with dual listening for easy coaching and analytics tracking for key KPIs.
Connect your favorite apps
Enhance your support history by integrating and embedding with existing tools such as CRMs (Salesforce, Microsoft, Zendersk, etc.) that run your business.
Continue conversations
Reduce the effort for the customer and agent by routing the messages on the same or different topic to the same agent the customer last spoke with.

Connect with experts across your organization

Give agents the tools to access internal experts by integrating RingCentral MVP™. Now it’s easy to get answers and solve queries on the spot with team messaging built into your digital engagement platform.
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Digital Customer Engagement Strategies

In today’s tech-driven world, businesses need to keep up with shifts in consumer habits and behaviors and new digital customer experience trends to ensure they achieve their objectives. Here are some things that every exceptional customer engagement strategy should take into consideration:
Through social media, brands can forge their personas and appeal to customers across demographics. It’s not merely a platform for connecting anymore; it's a digital space where brands can engage with customers through support channels, live-chat, sharing content, and more.
When coming up with a digital engagement strategy, marketers need to think of social media as a powerful tool. It can be used to connect, share, research, identify trends, and inform content marketing decisions to boost customer engagement in B2C interactions. It’s being implemented in more B2B organizations, too.
Marketers can leverage the power of technologies such as live chat to build stronger engagement strategies. The enhanced functionality of live chat means it’s not just a tool for real-time support but can also be used to observe and respond to customer behavior.
This information can be used to create improved customer journey maps in the future. What’s more, live chat enables businesses to observe customers' mobile app or website behavior, which can later be used to increase the relevance of interactions.
Personalization has been a buzzword in marketing for a while now, and its meaning changes from business to business. For some, it’s simply using a recipient's first name in an email. For others, it goes much deeper—like using customer segmentation to target user-specific groups.
Personalization is about using all of the customer data available to you in order to determine patterns in behavior and understand what they want to see. This allows you to use your customer engagement strategies to direct specific, valuable content or messages toward specific customers at different stages of their journey. In this way, brands can focus on improving CX through personalized journeys.
Customers are increasingly demanding options for self-service during any experience with a brand. These options include different tools and services, including:
  • Artificial intelligence chatbots that can answer various questions and direct customers to a human agent when necessary.
  • A knowledge base of FAQs and articles that customers can easily refer to when they encounter problems or have questions.
  • A library of multimedia resources (webinars, infographics, forums, etc.) that customers can use as a reference when needed.
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Digital channels represent the next paradigm of customer interactions. They’re a game changer.

—AXA Switzerland

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Digital engagement is easy with the right platform.

Solutions that drive better customer experiences

Increase in customer satisfaction
Increase in employee satisfaction
Increase in average revenue per agent
Decrease in cost to serve
Increase in revenue growth rate
Increase in first contact resolution
Source: 2022 RingCentral Customer Success Metrics Survey.

FAQs about RingCentral Digital CX

Digital engagement is the process of interacting with potential and existing customers through various digital channels to build your relationship with them. These channels include email, messaging, social media, and many more.

It’s about encouraging customers to get involved in the experiences your brand creates for them. The business and customer engagement process usually begins with the first point of contact and extends throughout the customer journey. It involves proactive interactions that effectively boost engagement with customers in the online spaces they frequent to consume content or communicate.
The hardest part isn’t securing a customer but retaining them after a transactional exchange. To create loyal customers, you’ll need to keep them engaged with your brand long after their initial purchase. Today’s consumers are, first and foremost, digital customers. They rely on various digital channels to navigate and communicate with brands. Therefore, brands must seamlessly engage customers across various digital devices to fill the gaps in the customer’s journey.

Customers no longer just want to make a purchase decision; they want exceptional, informative, and memorable customer experiences (CX). When businesses make a goal of enhancing digital customer engagements, they’re interested in providing customers with something meaningful—something that goes beyond a great product.

Consumers want to be treated as individuals. They demand a personalized experience and expect brands to know their preferences and purchase history. To meet those expectations, businesses need to leverage data yielded from customer interactions across multiple touchpoints. They can generate actionable insights to inform engagement strategies and improve CX that way.

Whether it's exceptional end-to-end CX, real-time customer support, or valuable content, when done well, a great multi-channel engagement strategy delivers. It can improve customer relationships, build brand awareness, and bring you closer to your business goals.
Customer engagement is built with every online and offline brand interaction. For businesses, each interaction provides an opportunity to enrich a customer’s experience by addressing their needs and delivering solutions to their problems.

There are a few important factors you have to consider:
  1. You’ll need to implement a customer engagement strategy. One of the things brands of all business models need if they’re to succeed at engaging customers is a digital engagement guide that outlines their goals and strategies. Your goals should be actionable and based on data, with trackable metrics and KPIs and clear outlines and expectations laid out for your support staff. Implementing a digital customer engagement strategy will keep you and your team on track and ensure that your customers receive streamlined, consistent service throughout their journey.
  2. Boost digital customers’ engagement with personalized experiences and digital marketing. Implement customization across digital channels to ensure customers enjoy a seamless experience. Customers want to be treated as humans. That means that generic digital marketing tactics don’t work like they used to. Businesses need to adapt to customers who demand humanistic brand interactions. When you’re customizing content or support to an individual customer, you must be well informed about their specific habits. Personalized content marketing is a great way to drive engagement by providing customers with valuable blog posts, text messaging, videos, and other resources relevant to them.
  3. Use a customer engagement platform. A customer engagement platform is often a software that enables businesses to engage with their customers across various touchpoints that they have with your organization. It allows you to track your audience as they move through their journey with your business.
The digital world is rapidly developing, which means customer experience is too. Digital customer experience trends shape the way we do customer experience, so it’s crucial for businesses to keep up and use them to inform their business strategies. Here are some key trends to look out for:
  • Advancements in AI and chatbot technology used to automate and personalize responses
  • More brand interactions through voice command
  • Brand loyalty stemming from hyper-personalized customer experiences
  • More emphasis on improving the employee experience to deliver better results and customer retention
It’s a theoretical model that allows brands to understand the specifics of what led a customer to make a purchase decision, their motivations, and the people involved in the process.

These models need to track the entire customer journey while focusing on creating value and analyzing results to enhance overall CX. They should also consider potential unprecedented circumstances and support automation tools.

An engagement model allows you to identify specific points where your customer:
  • Engages further than planned in their buyer’s journey
  • Encounters friction points
  • Decides against further actions with your brand
By analyzing these digital interactions, marketers and customer service agents can understand the role they play in engaging customers, use the information collected to inform future engagement strategies and build long-lasting relationships with their customers.

This could involve incorporating a push notification, in-app messages, or allowing customers to unsubscribe at any time throughout their user experience. It’s all about finding more convenient and timely interactions that align with the customer’s needs and meet their expectations.
Customer brand engagement refers to the emotional commitment customers make to a brand. It differs from brand awareness in that brand engagement is when a customer is loyal to a brand and makes an effort to tell their friends and family about it. A kind of “word-of-mouth marketing,” if you will.

Social media provides marketers with the ability to interact with customers on new levels. With more opportunities to interact with brands, customers are more engaged along their journey. Better brand engagement means more engaged customers, and a more engaged customer base translates to increased profitability. By understanding brand engagement levels among their customer base, marketers can identify key tactics and solutions to inform future engagement strategies and create better relationships with clients.
Delivering customized customer experiences requires businesses to adopt a customer-centric business model to develop personal, lasting connections with customers. The bottom line: the future of customer engagement is sure to be even more dynamic and exciting than it is now, which is why businesses must stay on top of trends and innovations in digital technology.

When you go for RingCentral, you get the best tools that will allow you and your team to form meaningful connections and achieve that ultimate goal: complete customer satisfaction and customer success. Check out our pricing and plans, and find out why clients choose us over the competition.

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Build your digital presence with our API and programmatically manage interactions from any digital channel.
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