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Real Estate Sales Team’s Communications Gets Dramatic Remodel


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Better Homes and Gardens Real Estate (BHGRE) offers a wide range of services to brokers, sales associates, home buyers, and sellers. Its network includes more than 11,000 affiliated sales associates and approximately 300 offices across the US, Canada, and the Bahamas.

The use of inside sales agents, who support real estate agents by conducting various activities surrounding prospects, has become crucial to Nelson Goulart, owner of the BHGRE Signature Service, a branch located in Mississauga, Ontario. When forming his sales team, Goulart realized his existing system did not have the functionality that a successful and mobile sales team required.

Goulart was in search of a new communications solution, which offered mobility, as his sales team was always on the go. He chose to deploy RingCentral’s cloud communications solution for its mobility, flexibility, and the added benefit of being able to track call times, call volume, and similar data on the performance of his agents. With RingCentral Reports he gained access to a variety of call metrics that helped him identify issues, so he could coach his team and improve their performance. His growing sales team also benefits from the call recording feature, which enables them to replay dialogues and garner valuable insights. These insights are leveraged to create best practices for the team.

The success of the initial test using RingCentral with the sales department has led Goulart to consider migrating to RingCentral for his entire Mississauga office. A smooth implementation and fantastic customer support are just two of the many benefits, which excite Goulart. Real estate professionals are constantly on the go, and having a fully mobile, cloud-based communications solution is a competitive advantage in the industry.

To learn more about how RingCentral serves BHGRE Signature Services, click here for the full success story.

Originally published Jul 25, 2017, updated Jan 30, 2023

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