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Midwest Freight Drives Efficiencies with RingCentral RingCentral


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midwest Now that trucking company Midwest Freight Systems uses the RingCentral App for team chat and collaboration, they are a prime example of a RingCentral MVPcustomer getting more out of the cloud communications platform.

Director of Operations, Almir Latic said he initially looked at RingCentral Video as a way of providing instant messaging for his employees. Beyond that, he found it to be a tool for organizing, coordinating, and tracking the work that gets done on any given day. Based in Warren, Michigan, with additional operations in Bosnia and the Philippines, the company has 250 trucks and 700 trailers, plus its own third-party logistics service and a truck repair division. That is a lot to keep organized.

The RingCentral App’s unified team collaboration workspace allows Midwest Freight’s staff to communicate better, while spending less time on the phone. “Now, instead of calling, we just type a message and it works perfectly for us,” he says.

On the other hand, when a phone call is required, that option is just a click away. Buttons for calling and Video Chat appear at the top of every conversation. “I like the way we can dial from Glip (RingCentral App),” Latic says. His staff uses the RingCentral client software to make calls from their computers rather than traditional desk phones. The RingCentral App can be configured to either launch the RingCentral for Desktop softphone or use a web-based dialer. The option to invite a team of coworkers to a conference call through a RingCentral App team, where those same people are already collaborating, is more efficient than sending out email invitations, Latic says.

After a couple of months of using the RingCentral App to improve communication, his teams started making more use of the Tasks feature as a more efficient way of organizing and assigning work.

“In Glip (RingCentral App), you can assign a task, and you’re good to go — instead of calling someone and explaining what you want them to do,” Team chat conversations allow people to discuss problems that need to be solved. Once they have a plan, assigning tasks makes clear who is responsible for getting the work done and when it must be completed.

For more details, read the full case study.

Originally published Sep 26, 2016, updated Dec 08, 2021

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