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Help Your Business Thrive: Why WhatsApp Business Solution is Essential

Ring Central Blog


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Last year, WhatsApp launched its WhatsApp Business Solution that enables medium to large organizations using a Digital Customer Interactions Platform to achieve a greater volume of customer messages. 

Utilizing this official API solution, you can exercise the automated response feature to interact with customers while waiting for an agent, send messages using quick replies, and mark each contact according to request and order status, plus you acquire a verified business profile.

This could hold a notable influence on customer satisfaction. Such as expanding your scope, developing deliverability, handling support expenses, boosting conversions, intensifying security, and delivering additional valuable company KPIs.


As of February 2020, 2 billion users were accessing WhatsApp regularly. Hence, it is a primary way to connect with customers on what is one of the most popular messaging channels throughout the globe. The introduction of WhatsApp Business Solution enables companies to integrate it as part of a wider strategy that unifies digital channels on a single platform and has become a significant factor in its adaption. 

WhatsApp Business allows you to create a branded profile, complete with a business description that includes all details including your website. It can offer effective customer engagement with the use of images, location sharing, and other rich messaging features.

Businesses that require a way to manage more customer queries than on a one-to-one basis with the standalone WhatsApp Business App should consider the enterprise solution as the next level in consolidating high volumes of messages for customer service agents. WhatsApp Business Solution has a multitude of perceived benefits.

Why should you adopt WhatsApp for Customer Care?

How can WhatsApp Business API improve your business?

To scale up and be available to every client no matter what the volume of messages, it would be best to pursue the integration of the WhatsApp Business Solution. Customers are using multiple touchpoints to communicate with organizations, and 72% of them expect to use their favorite channel to engage with brands.

Companies operating on a global scale such as insurance leader AXA have successfully adopted WhatsApp Business Solution to accelerate transformation, meet customers’ evolving needs and continue growth.

AXA is innovating to adjust to its customers’ expectations and their omni-channel habits. The growth of messaging for customer service had seen them add WhatsApp Business Solution into their digital channel strategy. Enabling them to be available where their customers are at any given time, offering security with end-to-end encryption for customer conversations and utilizing rich messaging features.

By using RingCentral Engage Digital, AXA and its customer service representatives can manage interactions from messaging, email, live-chat and social media. Within the platform’s unified interface, each agent can answer enquiries from all channels rather than being restricted to a single one. 


WhatsApp Business Solution allows businesses to communicate with customers securely and simply, directly through WhatsApp while being able to incorporate it into your enterprises’ multichannel strategy. A platform like RingCentral Engage Digital has an adequate workflow and platform to add this channel as an official provider.  

Remain relevant using a messaging solution that can develop customer engagement and empower agents with suitable technology. Increasing efficiency, offering extensibility across channels, and transforms companies who want to offer modern digital customer care.

Originally published Sep 12, 2019, updated Nov 25, 2020

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