Sales Intelligence AI for sales insights and conversation intelligence

Open APIs are the future of communications. Here’s why

RingCentral employee demoing product to attendee at Enterprise Connect booth


Facebook Twitter Linkedin Copy link post URL copied
4 min read

If you feel that professional juggling is a part of your job these days, you’re not alone. We’ve all been managing what feels like an unprecedented volume of video meetings, messages, phone calls, and emails—all on top of our normal workloads. 

At the same time, we’re also learning to collaborate with colleagues and teammates who might be in different locations and time zones, with some teams literally scattered across the world. Basically, our workstreams have never been more entangled, and our technology plays a role in that. 


What is a composable enterprise?

APIs and low-code/no-code solutions are the future of cloud technologies. But what do those mean? Here’s everything you need to know.

The composable enterprise is cloud's next big thing. Learn about it here.



One of the great promises of cloud technology was that it’d reduce the complexity of our workflows. And to a large extent, the cloud delivered on that promise. 

But work is changing at a rapid scale. Hybrid work introduces new complexities and challenges to collaboration, and we need to find new ways to use our technologies to streamline processes.

At Enterprise Connect 2022, I got to learn and hear from some great speakers about the future of work. I also had the chance to talk about using open platforms and APIs to achieve customization at scale for hybrid teams.

Here’s what you need to know:


Customer expectations continue to evolve

Whether you work in a hybrid environment or in the office, you need to be able to meet your customers where they are and deliver on their expectations.

And the customer experience has changed a lot these past few years. It’s no longer enough to respond over email or offer phone support during business hours only. We know that today’s customers expect some degree of omnichannel support

  • 64% of consumers have more favorable opinions of companies that offer texting as a service channel
  • 80% of consumers use social media to engage with brands

Meanwhile, 85% of businesses offer or plan to offer live chat on their websites—putting those that don’t have these preferred channels at a disadvantage. 

At the same time, delivering support on new channels adds yet another burden on already-overstretched workers. As it is, 69% of employees say they waste up to an hour each day—or a total of 32 days per year—just toggling between the various apps they use to do their jobs.


Why open platforms?

The more workers can do within a single app, the more we can reduce needless complexity and the wasted time that comes along with too many disparate work tools. 

Open platforms provide the technology to build robust solutions that truly meet everyone’s needs. With one solution that does more, workers can reduce the need to keep switching apps (and all the lost time and context that comes from having to do so). 

We call this concept composability, which takes a modular approach to building solutions. A composable platform allows teams to pick and choose functionalities and personalize their capabilities based on their changing needs. 

At RingCentral, we offer three different types of integrations to help build the precise solutions your employees and customers uniquely need:

No code 

There are more than 300 ready-to-use app integrations for widely used business tools in the RingCentral App Gallery

Low code 

RingCentral Embeddables provide wide capabilities with minimal technical lift and less than 15 minutes of installation time

Pro code 

Leverage our award-winning APIs and developer tools to create customized integrations that meet your unique business objectives


What integrations are available in RingCentral?

Whether simple or complex, RingCentral integrations add powerful capabilities on top of our reliable, award-winning communications platform. Here’s a look at what’s available:


  • Manage team messaging
  • Send & receive team messages
  • Send & receive P2P SMS
  • Send & receive High Volume SMS


  • Create video meetings
  • Retrieve meeting information
  • Retrieve meeting recordings


  • Make & receive phone calls
  • Access live voice stream
  • Control live calls
  • Call recording
  • Dynamic IVRs
  • Send & receive fax

Social & community

  • Manage social media posting
  • Send & receive web chat messages
  • Send & receive in-app messaging
  • Manage 3rd party reviews


  • Retrieve call log
  • Retrieve message store
  • Manage message status
  • Retrieve voicemail transcriptions


  • Manage business rules
  • Enforce regulatory compliance
  • Manage users & phones
  • Manage agents & groups


RingCentral Add-ins: A look at our latest innovation

One of the ways we’re simplifying workflows is through our latest feature: RingCentral Add-ins.

RingCentral Add-ins allow you to perform actions on third-party applications directly from your team messaging conversations.

For example, we’re working on a DocuSign add-in that allows you to review and sign documents directly in RingCentral. No need to open the DocuSign app.

Current RingCentral Add-ins include apps from Akazio, Bridge OC, Bugsnag, GitHub, Jira, Keeper.AI, Poll bot, RSI (Shadow Bot), and Trello. 

In Q2, we’ll be releasing more apps from Aha!, Asana, Google Forms, Google Drive, Hubspot, and Workday with many more to come in the near future. 


Even more to come

As companies move towards this new future, taking control of your communications—and of your technology stack—presents an opportunity to be more impactful and more efficient at every turn. 

At RingCentral, we’re here to turn this potential into reality. Keep an eye on more innovations on our open platform and follow us on LinkedIn for the latest updates.

Originally published Apr 05, 2022, updated Nov 03, 2023

Up next

Serious female professional using computer. Confident young businesswoman is working at desk.

Open platform

Exciting new Add-ins help you do more—while reducing burnout—with RingCentral

Highlights: While business apps enable key workflows, toggling between multiple digital tools wastes time to the tune of one hour a day for most employees. RingCentral Add-ins are easy-to-install integrations that bring the apps you depend on directly into the RingCentral app. Aha!, Github, Google Drive, Google Forms, Jira, and Trello are among the newest ...


Facebook Twitter Linkedin Copy link post URL copied

Related content