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7 top SMS apps for business text messaging in 2024

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If you’re running a small company but haven’t yet discovered the value of business text messaging, it’s time to start thinking about what SMS can do for you.

Sure, phone, email, and even video have become the go-to channels for sales and marketing, and they’re undeniably appealing.

But the importance of business texting really can’t be overstated—especially for small businesses. SMS could be the hidden gem you’ve been looking for.

Think about it. Your colleagues and customers alike are constantly on the go, right? Like all of us, they spend more time glued to their smartphones than ever, and it doesn’t all go towards doomscrolling. Some of it goes towards real-world actions like shopping.

At RingCentral, we’ve seen first-hand the boom of mobile communication for companies of all shapes and sizes. And if you want to be part of it, you need a reliable text messaging service for business.

We’ve put together a comprehensive list of business texting services to help you put your company in the (literal) hands of your customers. Here are the top seven business text messaging services today:

  1. RingCentral
  2. EZTexting
  3. TextRequest
  4. SimpleTexting
  5. Clicksend
  6. Textedly
  7. Google Voice

🛒 Shopping for a reliable, affordable messaging platform? Find the right one for your business with this free checklist.

Team Messaging Platform Checklist: What to look for when you buy

Happy shopping!


Let’s first look at what text messaging for business involves and why it’s something you should be investing in.

What are the benefits of business text messaging?

If you’re skeptical about the benefits of texting for business, we get it.

The bulk of your company communication probably happens via phone or email, and the concept of doing business over text might seem tough between character limits and fewer face-to-face interactions.

That said, adding text messaging to your communications arsenal is a must-do for companies today, especially since SMS open and response rates can be as high as 98% and 45%. Here are some other key benefits of business text messaging apps to consider:

Text messages are can’t-miss versus calls and emails

Calls go unanswered. Emails get buried between messages or stuck in the “Spam” folder.

But text messages are a different story.

With the high read rate of text messages and the fact that the average person checks their smartphone a staggering 96 times per day, businesses that want to reach new customers should consider using business text messaging software if they aren’t already using it.

So many customers prefer to communicate via text

You need to be able to communicate with customers on their terms.

Particularly if your customer base is part of the younger crowd, you really can’t sleep on SMS. 

Why so much love for texting, though? Well, texting is time-efficient. In today’s hustle-and-bustle world, time is money. Although SMS might not be ideal for building personal relationships with your customers, it’s an ideal channel for quick check-ins and confirmations.

Take 24 Hour Tees, for example. As their name suggests, they turn around custom T-shirt orders in an incredible 24 hours. Which means they have to be able to stay in touch with their customers around the clock.

Rather than resort to lengthy emails or phone calls back and forth, clarifications and confirmations via push notifications can do the trick. This sort of speed and accessibility provides a distinct competitive advantage to businesses working with multiple clients at once:

SMS is a low-maintenance way to make sure your business is always “on”

Piggybacking on the point above, availability via SMS enables your business to be “on” at all times.

For example, a good business text messaging app enables users to confirm orders and appointments beyond business hours, once again avoiding the need for another email or customer call.

These autoresponders make your business more accessible and likewise appeal to customers who might not want to talk to anyone directly.

If nothing else, writing texts for your business doesn’t have to be rocket science. Whereas email and call scripts are lengthier, character limits (~160 per text) ensure that the average business text is shorter than a Tweet.

The fact that most business texting solutions allow you to create and customize templates and autoresponders means that you can “set and forget” many SMS campaigns. Of course, you always have the opportunity to follow up through phone or email if necessary.

What makes a great business SMS app?

Like any other type of software, companies are spoiled for choice when it comes to text services for business.

Below are some key must-haves to consider as you pick a text messaging service for business purposes.

Does it keep your customers’ information safe and secure?

People rightfully value their privacy and if someone hands their phone number over to your business, they’re trusting you to keep it safe. That means no spam and definitely keeping personal data out of the hands of hackers.

This is why businesses should be wary of tools like WhatsApp or Facebook Messenger as replacements for business texting. They’re designed for consumer use, not business use, and tend to be more susceptible to security snafus.

Instead, you need a dedicated texting app that’s tied to a proper business phone number. The main uses of business text messaging demand trust and credibility, and relying on consumer apps is careless for protecting both your and your customers’ personal and financial information.

Does it give you scalable messaging that grows with your business (without breaking the bank)?

The good news for the sake of our list is that all of the services listed are budget-friendly for even smaller businesses and teams.

Keep in mind that business texting is something that needs to be scalable, though. Once you get on board, you’re committing to sending and receiving texts from customers for the long haul. How often and how much you’re going to use texting really depends on the size and scope of your business.

For example, the cost of texting is different when you’re paying for a service that covers a handful of customers versus hundreds or thousands of them. A texting service for small business may use a credit-based payment system, while something more expansive is more likely to provide unlimited access to SMS (as is the case with RingCentral).

Either way, make sure you’re investing in a system that you can commit to both strategically and financially.

Is it easy to use and does it integrate with tools you’re already using?

For the sake of saving time and money, you should use apps that integrate with each other versus bouncing between a ton of different tools.

It obviously makes sense to couple your SMS campaigns with your existing communication tools (think: phone system, email marketing software). For example, RingCentral’s integrations allow you to text your customers within your email inbox, CRM, and more.

Also, you should choose a text messaging service for business with a low learning curve. Tools like RingCentral make it a cinch to send texts via our desktop app, which looks akin to a traditional business messenger.

So, what are the best texting services for business?

Onto the good stuff! We’ve highlighted eight texting tools that can help you reach customers on the go, all of which are easy to use and are friendly to a small business budget.

1. RingCentral: A complete communications suite with unlimited, integration-friendly texting built in

First thing’s first: RingCentral is about much more than just texting.

The platform lets you provide omnichannel customer service, which includes phone, email, and SMS (among others) to reach your customers anywhere and everywhere:

Now onto business texting.

Through RingCentral, you can send unlimited texts up to 1,000 characters from a single business phone number. This includes meeting requests, files, links, and anything in between. Whether you simply want to be able to confirm meetings with clients or run full-blown marketing campaigns, you’re covered.

The biggest upside of using RingCentral is that all of your business’s communication is consolidated into a single platform. For example, you can track all of your text messages via your RingCentral dashboard or take advantage of our in-app integrations for your inbox or CRM.

Translation? You can instantly send and receive texts via RingCentral regardless of which business app you’re using.

For example, integrations like Trumpia Connect allow you to roll out RingCentral’s texting capabilities directly into Salesforce. Chatting with your customers via text is as simple as writing any other message on your desktop:

 

trumpia connect business sms

 

Here’s another example, this time of RingCentral’s integration with amoCRM, which allows you to log all of your customer interactions including calls, emails, and texts. This gives you a more comprehensive history of your customer relationships, all without any note-taking on your part:

amoCRM texting

 

Meanwhile, tools like SalesNexus allow you to set up texting templates and autoresponders for text-based confirmation messages:

salesnexus business texting

Another benefit of using RingCentral is that our texting features are unlimited. In other words, you aren’t tied to per-message rates or pricing. If you have a large customer base, this means you don’t have to worry about blowing out your budget or rationing your texts.

Also, RingCentral is one of the best business texting services for your customers and colleagues. For example, you can use our platform to send internal texts to your team members. Don’t have the time to hop on a call or write an email? Why not just do a quick check-in over text?


🕹️ Get a hands-on look at how RingCentral’s robust business texting features work by booking a product tour:

💰 You can also use this calculator to see roughly how much your business could save by using RingCentral to support your team’s communication with each other—and clients.



2. EZTexting: A mass-messaging app made with marketing in mind

eztexting business texting service

EZTexting is a mass-texting tool with features centered around marketing-based campaigns. For example, the platform allows you to set up the following within its platform in a few clicks:

  • Contests
  • Coupon codes
  • Vouchers
  • SMS-only offers

These sorts of exclusives are fantastic tools not only for customer retention but also to incentivize customers to become part of your texting list. The fact that EZTexting also includes analytics and integrations with email marketing tools means you have a more holistic view of how SMS factors into closing customers.

Beyond these marketing features, you can likewise set up automated reminders and alerts akin to ZipWhip. The platform is straightforward and offers both flexible-use and high-volume plans depending on your needs. You can also add on extra business numbers or extra messages if you’re looking for a la carte messaging features.


3. Text Request: Mass-texting tailored for small service-based businesses

textrequest business sms

Text Request is a texting tool that’s built for small and service-based businesses. Autoresponders and confirmation texts are pretty standard, as is the ability to save text campaigns and create templates for later use.

Perhaps what makes Text Request notable versus some of the other apps on this list are its lead generation features. For example, features such as “click to text” enable mobile customers to immediately get in touch with your business via your website, Google ads, or Instagram profile.

This means that you can start texting with customers directly rather than have to reach out to them via an opt-in form. Since text messaging for small business projects can be a tough sell when the value hasn’t yet been proven, optimizing the lead generation process is a good move.


4. SimpleTexting: A sleek platform with powerful texting features

simpletexting business sms service

SimpleTexting lives up to its name pretty well—it provides a sleek, easy-to-use platform that gives you the flexibility to switch between one-on-one texts with customers and dedicated marketing campaigns.

Features such as scheduled texts, auto-responders, and direct customer communication via text are built in. Meanwhile, you can quickly upload your existing list of contacts to get started.

Standout features such as text-based polls, voting, and push notifications make for more meaningful texting interactions with your customers. Additionally, link-tracking analytics can help you better understand which interactions are working and which aren’t.

The platform’s pricing is based around purchasing “credits” for use. However, it is also technically a free text messaging service for business for up to 14 days (with 50 outgoing texts and full features to start out with).


5. Clicksend: Pay-as-you-go texting for companies that need lots of flexibility

clicksend business texting service

Clicksend’s platform is an “online SMS gateway” for companies looking to begin messaging through text with customers. The fact that Clicksend is pay-as-you-go makes it unique among our list, giving users some flexibility in terms of how much or how little they want to text.

Because of this, the platform makes sense for companies looking for text software for business to support simple, text-based customer service or run as-needed marketing pushes. One notable feature of Clicksend is the ability to integrate with your email marketing platform (like Outlook) to send and repurpose emails as text messages.


6. Textedly: Mass-messaging and reminders for small businesses new to texting

textedly business sms service

Textedly is a texting messaging platform that looks pretty standard on the surface, but contains useful features like mass texting, scheduling, and automated replies— which, to be fair, are par for the course based on the other apps on our list.

That said, the platform’s massive list of ready-made, industry-specific templates are a huge time-saver for service businesses. For example, appointment or reservation-based businesses could set up most of their SMS campaigns “out of the box” without much hassle. Textedly is also renowned for their awesome customer service, ideal for those who might need some hand-holding to get started with SMS.


7. Google Voice: A basic text messaging services for companies that already use Google Workspace

google voice business texting

Okay, so Google Voice isn’t the most robust tool for texting.

However, the tool does provide an easy-to-use option for companies who want to be able to shoot a few texts to customers and call it a day.

For example, let’s say you only have a handful of clients or your company already relies on Google’s suite of apps. If so, you may not be interested in having to pay for mass texting or running full-blown campaigns.

Assuming you use Gmail for your bulk of your communication, Google’s Voice’s texting capabilities provide another option for checking in with customers and keeping in touch with them on the go.  Texting via desktop is perhaps the bare minimum that businesses should offer when it comes to mobile messaging.

That said, the app has you covered in that department. Nothing much more, nothing less.

And although the capabilities of Google Voice are limited text-wise, the fact that it’s a Google tool means that it’s both relatively trustworthy and reliable.

Are you using a text messaging service for business yet?

Texting isn’t just something businesses should offer. If you know that your customers and prospects prefer texting as a communications channel, then it’s something your business should make a priority. Something you need to do well.

Why? Because mobile messaging is a key component of the customer experience these days, and the business text messaging benefits are too good to ignore.

With texting software for business, you can roll out and scale your mobile campaigns to reach more customers faster. Doing so is seamless with RingCentral, allowing you to manage all of your internal and external business communications in one place.

Frequently asked questions

What is business text messaging?

Lacking the social focus of typical text messaging, business text messaging is all about using instant text-based communication channels (including SMS/MMS and popular platforms such as Messenger, Skype, or WhatsApp) to serve corporate goals.

Through liaising with employees, marketing to promising prospects, and/or supporting existing customers, companies that use text messaging services for business purposes can get better and faster results.

How does business text messaging work?

There isn’t a significant mechanical difference between business text messaging and conventional text messaging. They use the same channels and underlying infrastructure, after all. What makes them procedurally different, then, lies in two factors: the systems used to compose and distribute the messages, and the scale.

An SMS platform for business is built around the need to automate the sending of large quantities of messages with minimal fuss and effort. Notably, hooking into other systems through integrations is key to meeting this need.

Customer relationship management systems, for instance, facilitate the use of variables, making it easy to add elements of personalization. Compliance management systems, meanwhile, can guard against the potential legal implications of sending so many messages (some now use AI to achieve compliance across communication channels at scale).


1campaignmonitor.com/blog/email-marketing/2019/01/roi-showdown-sms-marketing-vs-email-marketing

2asurion.com/about/press-releases/americans-check-their-phones-96-times-a-day

3openmarket.com/resources/millennials-still-love-text

4cnn.com/2019/05/14/tech/whatsapp-attack/index.html

5theverge.com/2019/3/7/18254788/facebook-messenger-vulnerability-attack-imperva-iframe-malicious

Originally published Jun 20, 2024, updated Jun 25, 2024

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