Consumer behavior is changing. Now people spend their lives online researching, reviewing and buying products and services. That’s why it’s essential for small businesses to expand their online presence. But how to improve your marketing outreach? Here is a list of 3 effective ideas for small business that are worth looking at.
1) Create and promote engaging video content
Video content has become a crucial part of online communications and marketing strategies. And online video continues its inimitable rise. About 64% of website visitors are more likely to purchase goods after watching online marketing videos. According to Cisco, by 2017, video will account for 69% of all consumer internet traffic. Therefore, video is the future of online marketing. That’s why we consider that small business should pay more attention to video marketing.
SproutVideo is one of the best video hosting and marketing platforms. It has plenty of impressive features: video customization, lead generation, making video sites, user engagement graphs, filtering, including by location, IP and device type, powerful analytics, security, great customer support and more.
2) Make your email campaigns convert
You probably know that email marketing has one of the best returns of investments for business. It’s a one of the most effective ways to reach your customers wherever they are without spending much money. But to make and maintain forceful email marketing campaign you should pay attention to your audience and messages. The amount of solutions for email marketing campaigns is overwhelming. To get you on the right path we’ve reviewed lots of software and stopped on probably one of the best options for small business.
GetResponse is not only powerful, but cost-effective email marketing software. This wonderful intuitive platform is very reasonably priced for its awesome features: landing page creation, workflow automation, split testing of up to 5 factors, integration with other applications.
3) Reach potential customers and get feedback from existing ones with online surveys
Surveys can be a great help for small business as they generate valuable data about customers. Using online surveys you can quickly and easily get useful insight on customer engagement. There is a variety of survey tools with many different features and options.
Formstack is a perfect solution with simple and intuitive interface. It is a smart way to collect and analyze marketing data. Formstack offers a range of survey functionality with conditional logic, visual customization, split testing, payment acceptance, language support, analytics and best integration with other programs. It’s the best option if you want to embed your form directly into your website.
It’s undeniable that communication is a key factor to success of small business. Communication is everywhere – between businesses, business and customers, customers and customers. If you’re a small business and you’re going to grow you have to improve your outreach. Keep up to learn preferences of your customers and get benefits of it with our simple tips. Remember to take the advantage of free trials of all these smart tools.
What tools has your business used to increase marketing outreach? Share with us in the comments below.
Originally published Dec 01, 2015, updated Aug 12, 2020