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20 Twitter Accounts Every Small Business Owner Should Follow


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twitterimagethursdayBesides being a great marketing tool, Twitter is also an excellent resource for information that can help your business grow, keep you inspired and ensure you stay current with what’s going on in your industry.

We’ve assembled a collection of Twitter accounts that are worth following. The list includes thought leaders, industry experts and companies leveraging social media in new and innovative ways.

We also encourage you to follow us on Twitter at @RingCentral, where we share product information, company news and special promotions, along with links to many interesting stories that directly pertain to small business owners and mobile professionals.

For Business Advice

Duct Tape is the Twitter account for John Jantsch, the author of Duct Tape Marketing and The Referral Engine. He churns out large quantities of high-quality tweets about marketing, social media and technology that apply to small business owners.

Relevant, applicable advice and links from the CEO of Small Business Trends, Anita Campbell.

One of Forbes’ 20 Women to follow on Twitter, Melinda Emerson provides expert advice about social media, starting a business and finding success.

The Twitter account for Martin Zwilling, a veteran start-up mentor, executive, blogger, author and investor. Zwilling regularly tweets links to highly useful articles that can help small business owners.

Brian Clark is a serial entrepreneur and the CEO of Copyblogger Media. He offers loads of great online marketing advice, inspiration for business owners and interesting links to relevant articles.

A handful of business-related posts every day from a small business expert, radio host, author and speaker.

Known as the rural entrepreneur who launched Small Biz Survival, Becky offers great advice on small business development and social media – particularly for business owners based in small-town locations.

Excellent advice and valuable networking opportunities for entrepreneurs and small business owners.

The official Twitter account of the U.S. Small Business Administration. Provides links to loan opportunities, information on SBA events and tips and ideas for small business owners.

The Twitter account for American Express OPEN, offering valuable links to real-life stories of business owners who have found success – as well as helpful articles.

For Technology Advice

Brent is the co-founder and partner of CRM Essentials, a CRM consulting/advisory firm focused on small and mid-sized businesses. He tweets links and tips about customer engagement, social media and technology.

As the editor and technology evangelist behind, Ramon is an active Twitter user who offers up-to-the-minute information on technology for small business owners.

The latest and greatest in technology from Pete Cashmore, the CEO and founder of the technology blog Mashable.

Breaking news about technology and how it affects small business owners.

For Inspiration

Inspirations for how to create a better work-life balance and find happiness as a business owner.

By following The Home Depot on Twitter, you can get a good idea of how a business can offer both customer service and marketing through effective tweets. Home Depot answers customer questions, shares new products and offers links to DIY project ideas. Businesses of any size can learn from its example.

With over 1 million followers, Zappos founder Tony Hsieh shares thought-provoking quotes and links to articles about customer service and marketing.

The Twitter account for Inc. magazine gives links to interesting articles, studies, product reviews and more.

Sprinkles Cupcakes uses Twitter to engage customers in a variety of truly innovative ways. Follow along to discover new marketing ideas that have helped grow Sprinkles’ online community to over 40,000 Twitter followers!

A master of self-promotion, Oprah demonstrates how conversational tweets can grow a large, thoroughly engaged community of followers.

Do you have any Twitter accounts that help you in your business? Let us know. We’d love to share them with the RingCentral community!

Originally published Mar 11, 2011, updated Aug 07, 2020

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