• Small business
  • Enterprise
Sales: (877) 768-4369
Join a meeting Support
RingCentral App Access your calls, messages, and meetings.
RingCentral Events Access your account and plan your next event.
Admin Portal Access your RingCentral App account settings.
Billing Portal Access and manage your billing information
  • Business Communications AI-powered calling, messaging, and meetings RingEX
    • Business Phone System Reliable cloud calling on any device
    • Business SMS Enhanced business texting
    • Team Chat Collaboration, chat, and file-sharing
    • Cloud Faxing Secure digital faxing
    • Meeting Solutions One-click meetings from any device
    Customer Experiences AI-powered contact center solutions RingCX
    • Omnichannel Contact Center Voice calls and 20+ digital channels
    • Workforce Management Quality management & conversation analytics
    • Outbound Dialer Dynamic outbound contact center tools
    • AI Agent & Supervisor Assist Live guidance for customer conversations

    • Enterprise Solutions Large-scale contact center deployments
    Virtual & Live Engagement AI-powered event management RingEvents
    • Events Branded & personalized experiences
    • Webinars Large-scale webinars that convert
    AI Solutions Intelligence & automation
    • AI Agents & Assistants
    • AI Receptionist NEW Routes calls, answers FAQs, & sends texts
    • Intelligent Virtual Agents Contact center voice & digital self-service
    • Personal AI Assistant AI that takes notes and crafts messages
    • Conversation Intelligence
    • RingSense AI insights, summaries & coaching
    Platform Integrations and APIs
    • RingCentral for Microsoft Teams Reliable calling, SMS, and fax in Teams
    • App Gallery Over 500 pre-built integrations
    • APIs & SDKs Powerful APIs to customize RingCentral
  • BY AUDIENCE
    • Enterprise
    • Small business
    • Startups
    • RingCentral Ventures
    BY INDUSTRY
    • Financial services
    • Healthcare
    • Education
    • Government
    • Retail
    • Professional services
    • High tech
    • Manufacturing
    • Construction
    • Real estate
    • Nonprofit
    • Automotive
    • Consumer services
    • Transportaton & logistics
    RingCentral for Microsoft Teams
    Bring world-class customer experiences and RingCentral’s best-of-breed telephony into Microsoft Teams. Learn More
  • Plans and Pricing
  • Partners
    • Global service providersCustomized and integrated solutions for service providers
    • Affiliates program
    • Channel partners
    • Events channel partners
    • Connectivity partners
    • Consultant relations program
    • Hardware partners
    • ISV partners
    • BYOC+ program
    PARTNER PORTAL

    Already a partner?

    Log in

    Interested in partnering with us? Tell us a little about your business here.

  • LEARN
    • AI Communications Hub
    • Customer stories
    • Blog
    • Newsroom
    • What's new
    • View all resources
    CONNECT
    • Webinars
    • Events
    • Careers
    • Support
    • Community
    • Customer referrals
    • Global services & solutions
    Download App
    Call, message, and meet in a single app Get started
  • Company
View demo
RingCentral Pulse
  • Explore Trending
    • AI & Innovation
    • Customer & employee experience
    • Communication & collaboration
    • Business & leadership
    • Company news & culture
    Explore all

    Global strategic partnerships

    See how our partnerships are driving innovation and transforming communication for businesses everywhere.
    Explore now
  • Explore Roles
    • Sales
    • Service & support
    • Marketing
    • Events
    • IT
    Explore all

    The AI communications hub

    Welcome to RingCentral’s AI hub, your destination for cutting-edge insights and
real-world applications of artificial intelligence in business communications.
    Learn more
  • Explore Industries
    • Education
    • Financial services
    • Government
    • Healthcare
    • Retail
    Explore all
    AI Real Talk

    A new webinars series
from RingCentral

    Hear from experts on the latest AI strategies to enhance business
communication, improve productivity, and elevate customer experiences.
    Watch now
  • Guiding principles for the modern enterprise Guiding principles for the modern enterprise 16 posts
    Mastering sales and marketing Mastering sales and marketing 12 posts
    Navigating UCaas in the AI Era Navigating UCaas in the AI Era 16 posts
    Optimizing call and contact centers Optimizing call and contact centers 15 posts
    Small Business Growth Tactics Small Business Growth Tactics 23 posts
    Access a range of ebooks, whitepapers, infographics, and more to stay informed and ahead in the world of AI-powered communications.
    Explore all collections
  • Explore Media
    • Guides
    • Videos
    • Webinars
    • Resource center
    • AI communications hub

    Events guide

    Discover everything you need to know about hosting unforgettable events — hybrid, virtual, or in-person.
    Read now

Search RingCentral Pulse

  • Trending
    • AI & Innovation
    • Customer & employee experience
    • Communication & collaboration
    • Business & leadership
    • Company news & culture
  • Roles
    • Sales
    • Service & support
    • Marketing
    • Events
    • IT
  • Industries
    • Education
    • Financial services
    • Government
    • Healthcare
    • Retail
  • Collections
    • Guiding principles for the modern enterprise
    • Navigating UCaas in the AI Era
    • Small Business Growth Tactics
    • Mastering sales and marketing
    • Optimizing call and contact centers
  • Media
    • Guides
    • Videos
    • Webinars
    • Resource center
    • AI communications hub
RingCentral Team
Table of contents:
3 min read
Communication & collaboration
URL copied

The latest from RingCentral

Stay ahead with insights from the leader in trusted AI communications. Subscribe for the latest blogs, updates, and exclusive content.
Blog Communication & collaboration Soliciting Social Recommendations: 7 Tips ...

Soliciting Social Recommendations: 7 Tips For Unleashing the Potential of Your Advocates

RingCentral Team

social sharing

Your customers are your greatest marketing asset. Who is better to recommend your brand than the people who have already purchased from you? If you want to turn your existing customers into active spokespeople for your brand, take a look at these tips… and unleash the potential of your advocates.

1. Contests, Giveaways and Competitions

One sure-fire way of getting the attention of your customers is to run a competition or contest. Brands have been doing this for years, of course, but these days there’s an added social element.

Car manufacturer Audi is leading the way when it comes to capturing the imagination of its fans. The Audi Facebook page has nearly 7 million ‘Likes’, and the brand focuses on social recommendations to bring the conversation to a whole new level. Audi set out to find their most devoted members of the online ‘Audisphere’. Two hundred of them received an Audi travel mug and flashlight. ‘Audiphiles’ tweeted more than 12,000 times about the hashtag #ProgressIs, creating a viral chain of Audi-related chatter online. The company then chose the best tweets; the winner won a trip to California to test drive Audis and chose a charity to which Audi donated $25,000.

2. Ask the Right Questions

If you want to know more about how your brand is perceived, simply ask your customers. British chocolatier Hotel Chocolat uses its receipts to draw attention to a customer satisfaction survey that gives customers the chance to win a year’s supply of chocolate every time they shop in store or online.

df Offering an incentive is a standard method of obtaining feedback, but be sure to socialize your survey by asking customers to share it once it’s done. As they are already fans, they are likely to share it with their own networks, especially if you offer a great prize such as a year’s supply of chocolate!

3. Activate Their Networks

It is far better to activate existing networks than to set up new ones from scratch. Your advocates may not have wide networks individually, but put them all together and their potential reach is tremendous.

RingCentral demonstrated this in 2012 with this video which shows that social media’s “network effect” is what makes social sharing so powerful.

And a recent Volvo Facebook campaign utilized fans’ networks by getting them to vote for their favorite fun advocate video on Facebook. The campaign soon went viral because of the collective reach of the advocates’ extended networks.

4. Reward Referrals

Many brands give out points, coupons or discounts when you refer a friend, but LivingSocial has a “me plus 3” scheme where you share a link to your latest LivingSocial purchase on your networks. If three of your friends use the link to buy the same item, your purchase is free! That’s a huge incentive to make a recommendation.

5. Use Your Imagination to Reach Customers

Crazy stories get people talking, and Red Bull is all about facilitating big stunts.

dz In April 2013, Red Bull landed Air Drop crates containing 1,000 cans of its new Editions drink into university campuses across the UK. The company encouraged people to share the stunt using Instagram and tweeting #EDITIONSAIRDROP to be part of the hack. The images were shared across Facebook and social media, and students tried to find the drops by talking to each other on Twitter.

It was a great example of an imaginative, buzz-building campaign that went viral. And you don’t need Red Bull’s budget to pull off clever advocate engagement.

6. Use the Right Networks

If you want to connect with your core audience, be sure to use the right networks. Hewlett-Packard wanted to target its business clients to drive social recommendations, so it used the professional network LinkedIn to connect with them.

By setting up a company page and activating the recommendation capability, H-P was able to build a community of 2,000 brand advocates in two weeks. The community generated recommendations for the company in the precise group it had hoped to attract.

7. Say “Thank You”!

It is important to remember that the goodwill of your customers depends on treating them with respect. Remember to say ‘thank you’ when they share your message on their networks – whether it is with points, promotions, coupons or plain old words. Customers like to be appreciated, especially when they are going out of their way to share their enthusiasm for your brand.

If customers are loyal to your brand, they are more than happy to talk about it to their friends. Social networking has increased the reach of that message, so be sure to activate this valuable resource and make your customers part of your marketing team.

Updated Dec 30, 2022

Up Next

Workers laughing
Communication & collaboration

5 Top Trends for Small Business Communications in 2018

Communication & collaboration

Five Video Meeting Practices to Fuel Collaboration Among Remote Teams

An employee checking his dashboard to see if tasks are organized
Communication & collaboration

4 cool file-sharing features in your RingCentral app

Welcome to a new era of AI at work

See pricingView demo
  • Products
    • RingCentral MVP™
    • Message
    • Video
    • Phone
    • Fax
    • SMS
    • RingCentral Webinar™
    • Customer experience
    • Professional services
    • Features
    • Phones and headsets
  • Partners
    • Global service providers
    • Channel partners
    • ISV partners
    • Hardware partners
    • Connectivity partners
    • Affiliate partners
    • Strategic alliances
  • OPEN ECOSYSTEM
    • Developer platform
    • APIs
    • Integrated apps
    • App gallery
    • Developer support
    • Developer community
    • Games and rewards
  • Resources
    • What’s new
    • Resource center
    • Blog
    • Customer stories
    • Newsroom
    • Product demos
    • Product releases
    • Product Accessibility
    • Events
  • About Us
    • Our company
    • Leadership
    • Awards
    • Investor relations
    • Ventures
    • Trust Center
    • Corporate Responsibility
    • Diversity and inclusion
  • QUICK LINKS
    • App Download
    • Join a meeting
    • RingCentral App Login
    • Admin Portal Login
    • Careers
    • Support
    • Contact Sales
How can we help? Contact us
  • Legal
  • Privacy
  • Cookie Notice
  • Site Map
  • Accessibility
  • Contact Us
  • Cookie Preferences
  • Do not sell or share my personal data
© 2025 RingCentral, Inc. All rights reserved.
image - The trusted leader in global communications
The trusted leader in global communications
Explore
Trending
Explore Trending
  • AI & Innovation
  • Customer & employee experience
  • Communication & collaboration
  • Business & leadership
  • Company news & culture
Explore all

Global strategic partnerships

See how our partnerships are driving innovation and transforming communication for businesses everywhere.
Explore now
Roles
Explore Roles
  • Sales
  • Service & support
  • Marketing
  • Events
  • IT
Explore all

The AI communications hub

Welcome to RingCentral’s AI hub, your destination for cutting-edge insights and
real-world applications of artificial intelligence in business communications.
Learn more
Collections
Explore Collections
Guiding principles for the modern enterprise Guiding principles for the modern enterprise 16 posts Mastering sales and marketing Mastering sales and marketing 12 posts Navigating UCaas in the AI Era Navigating UCaas in the AI Era 16 posts Optimizing call and contact centers Optimizing call and contact centers 15 posts Small Business Growth Tactics Small Business Growth Tactics 23 posts
Industries
Explore Industries
  • Education
  • Financial services
  • Government
  • Healthcare
  • Retail
Explore all
AI Real Talk

A new webinars series
from RingCentral

Hear from experts on the latest AI strategies to enhance business
communication, improve productivity, and elevate customer experiences.
Watch now
Media
Explore Media
  • Guides
  • Videos
  • Webinars
  • Resource center
  • AI communications hub

Events guide

Discover everything you need to know about hosting unforgettable events — hybrid, virtual, or in-person.
Read now

Stay informed with RingCentral

Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.

Privacy Notice
Thank you for your interest in RingCentral.