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Peacefully Protest Violence: Denim Day, Wednesday, April 26, 2017


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Peace Over Violence has held Denim Day campaign events for the past 18 years to protest violence against women. The project was created as a response to a ruling by the Italian Supreme Court, which wrongly overturned a rape conviction. The presiding justices believed that since the victim was wearing tight jeans the perpetrator could not have removed the woman’s jeans without her help, implying her consent.

This year The GUESS Foundation + Peace Over Violence is partnering with Downtown Santa Monica on Wednesday, April 26, 2017, in honor of Sexual Assault Awareness Month (SAAM). Similar events began earlier this month and will be held in many locations.

Wear a pair of GUESS jeans, or any denim, on April 26, 2017, to protest violence against women.

Here at RingCentral, we’re inspired by this noble cause and invite you to show your support of women’s rights. We hope you’ll support this peaceful day of protest. To learn more, register your support, and find an event near you, visit:

There are a few ways you can participate:

  • View the Peace Over Violence and The GUESS Foundation filters on Snapchat and add them: peaceoverviolnce & GUESSsnaps
  • View and share tags: #DenimDay #PeaceOverViolence #LoveGUESS
  • Speak up. Support. Prevent. Give $5 today to support healing services for survivors. Text D4D17 to 71777 or visit ly/D4D17.

Wear your denim with pride and support sexual violence prevention and education.

Originally published Apr 26, 2017, updated Apr 18, 2021

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