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Organic Snacks Pioneer BumbleBar Dials the Cloud with RingCentral


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BumbleBar: Healthy, Organic Snacks

Natural foods company BumbleBar, launched in 1995, helped pioneer the now-burgeoning organic snack food market. BumbleBar is a leader in sustainable business practices; founder Liz Ward and her husband Glen have made an effort to source ingredients from co-ops and small farmers since the firm’s inception. And BumbleBar’s products are formulated to be healthy and gluten-free, without sacrificing taste. The company’s bars were recently named No. 1 in the seed bar category by Men’s Health magazine.

Focus on Customers: A BumbleBar Core Value

BumbleBar’s products are resonating with health-conscious consumers. The company shipped about two million bars in 2011 – and it did so with a tiny workforce. (The company has only four employees.)

Because of BumbleBar’s small size, each of its staffers – including Liz and Glen – must work hard to stay on top of customer issues. Liz reports that technological solutions, like RingCentral’s cloud-based PBX system, are instrumental to BumbleBar’s success. “There is no way that Glen and I could run a business this size without technology,” she says.

RingCentral’s Enterprise-Level Features: Enabling Productivity

RingCentral’s call management features are particularly useful, Liz adds. Not only can she access her voicemail wherever she is – she finds that BumbleBar can be much more responsive to its customers when it’s fully reachable.

“Because we get voice messages immediately, I can address any customer concerns immediately,” Liz enthuses.

Another value-adding RingCentral feature is online faxing. Three BumbleBar employees work with incoming faxes; because RingCentral operates in the cloud, Liz “can just share folders with them. It’s very efficient.”

Cloud Services: Always-On and Eco-Friendly

Not only does RingCentral’s fax service engender seamless internal and external communications, it aligns perfectly with BumbleBar’s mission as an environmentally conscious company. Online fax, Liz notes, “saves a tremendous amount of time and paper.” It’s even helped BumbleBar’s office go completely paperless.

And cutting down on paper consumption has other compelling benefits: Because it doesn’t print or file paper documents, BumbleBar is able to process customer communications with alacrity. “Being able to scan and turn data into a PDF that we can then email is very helpful,” Liz says.

Cloud-Based Phone Service Leads to Time Savings

For Liz, a mother as well as an entrepreneur, the real value of RingCentral is the time it saves. “I’m so pressed for time with my kids and my business. Any time that I can save is great,” she indicates.

And as BumbleBar expands into new markets – it’s looking to build its reach in the food-services industry – RingCentral is there to support its growth.

“RingCentral is just awesome,” Liz says. “I wish we’d gotten it even sooner than we did.”


Would you like us to feature your business as part of our customer stories program? Please email [email protected] to be interviewed for our blog. We look forward to hearing how RingCentral is helping you and your business succeed!

Originally published May 31, 2012, updated Aug 07, 2020

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