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How Miro created an interactive, educational virtual event on RingCentral Events while using personalized booths to sell their product


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Miro provides an online collaborative whiteboard platform to help teams work better together. In 2019, they launched Distributed, a virtual summit for enterprise product teams that work from different locations. In 2020, they planned to host Distributed 2020.

Miro wanted to make Distributed 2020 their best event yet

Last year, Miro hosted Distributed 2019 in one virtual room on a meeting platform. They wanted to level up Distributed 2020 by making the event feel more like a conference and less like a meeting.

To do this, they needed an event platform that allowed them to create multiple virtual rooms for different sections of the summit and that gave them more networking capabilities.

Because they were already accepting registration for Distributed 2020, they also needed a platform that would allow them to seamlessly add people already registered to the new event platform.

How Miro used RingCentral Events to create an educational experience for attendees while promoting their product and increasing sales

Miro chose RingCentral Events to host Distributed 2020.

Ashley Jenkins, an event coordinator at Miro, says she likes that RingCentral Events is both highly customizable and easy to set up.

The transition to using RingCentral Events was seamless. Using magic links, Miro added people already registered for Distributed 2020 to the RingCentral Events event. Attendees were then easily able to join the event when it started.

Miro used all of RingCentral Events different virtual room options for Distributed 2020, including:

  • The reception area where they outlined the event schedule, provided an event summary, shared how users could find different areas and content within RingCentral Events, and shared a link to their whiteboard product Miro.
  • The stage for keynote speakers. They worked with a virtual event broadcasting company called Catapult to elevate and polish keynote presentations.
  • Sessions for collaborative talks and panels.
  • Networking for one-on-one networking conversations between event attendees. They provided icebreaker questions for networking so that event attendees would feel more comfortable networking and meeting new people.
  • The Expo area for sponsor booths as well as Miro’s own booths to promote their virtual whiteboard.

Jenkins says that creating these booths, “allowed us to keep the content on the main stage, less salesy … and [keep] the engagement and viewership on the screen high.”

The RingCentral Events team created an integration between Miro’s whiteboard platform and RingCentral Events for Distributed 2020. With this integration, Miro was able to embed their online whiteboard tool into live sessions in RingCentral Events. Event speakers and attendees were then able to collaborate on the whiteboard in real time during the virtual event.

The results

30,000 people registered for Distributed 2020 and 15,000+ people attended the virtual summit. Each session had between 1,300 and 3,000 viewers.

RingCentral Events is a really great choice for your event if you want to maintain everything in the same area and if you want a more seamless event. RingCentral Events has all the features you need.

—Ashley Jenkins, Event coordinator at Miro

What attendees said about the event:

“The content was really well done. I love the collaborative format that using Miro boards creates. I also thought RingCentral Events was great — the reception area was useful and it was really easy to find out what sessions were happening when.”

“I really love how easy it was to find everything on RingCentral Events. The whole platform was organized very well! By far the best and most interactive remote event I have attended so far.”

“RingCentral Events was awesome. The event never felt remote and tiring. Kudos to the Miro team and RingCentral Events platform.”

Originally published Sep 01, 2022, updated Jun 10, 2024

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