Category

Pick a topic

Customer Story

How this boating business is staying afloat through the pandemic

Share

URL copied
3 min read

Need a bit of a change of pace from all of the bleak COVID-19 news? Here’s an uplifting story about how a small business is keeping its operations going and its staff employed through the pandemic—and helping many other businesses in its region do the same. 

When state governments began shutting down industries in response to the outbreak, many businesses in the transportation industry were deemed “essential” and allowed to stay open. But Dry Dock Marine Center, one of Indiana’s largest authorized dealers of boating equipment, had already been playing an essential role in the Midwestern boating industry for years. 


👀  Want a sneak peek into small business success stories? Download this case study–along with four other case studies of real-life companies winning with RingCentral.

📙 Get this free eBook to dive into five small business success stories.

Enjoy!


An essential business—long before COVID-19

Dry Dock Marine Center has one of the region’s largest onsite inventories of new and used boats and accessories, as well as a thriving ecommerce store. But although they sell directly to consumers, the company’s real business is supplying the many smaller boating equipment companies throughout Indiana and neighboring states.

Hundreds of mom-and-pop retailers count on Dry Dock Marine Center to supply their own stores.

That’s one reason Dry Dock Marine Center’s ability to continue serving customers during the lockdown was so valuable. It meant the company was able to keep not only its own staff employed while working from home, but also many other boating shops operating and their staff employed as well.

Much of Dry Dock Marine Center’s success at transitioning to remote work during COVID-19 can be attributed to the dedication and hard work of its team. But the company also gives a lot of the credit to its work-from-anywhere cloud phone solution.

A local communications emergency that led to a… better system?

The company switched to RingCentral by necessity (actually, more in a panic) when a neighborhood outage took down its phone service just before the July 4th weekend. That meant Dry Dock Marine Center would have been inaccessible to customers—during one of the busiest times of the year for the boating business.

When he called the phone company (from his personal cell phone, of course), General Manager Cory Archbold found out they wouldn’t be able to restore service to the local businesses for weeks.

So, Cory hopped online and started researching cloud phone systems. He wanted his team to be able to take and make business calls from anywhere, because he knew their phones were going to be ringing off the hook all the way through July 4th.

 “In less than an hour after I said, ‘Let’s do it,’ RingCentral was forwarding our business calls to our cell phones,” he recalls. “It was incredible.”

 Smooth sailing through the shutdown

But what’s even more incredible is that when the coronavirus outbreak forced Dry Dock Marine Center’s employees to suddenly shift to working from home, the company didn’t suffer any of the disruptions that have undermined operations at so many other businesses.

Again, the company gives much of the credit to RingCentral.

“The employees are all using the RingCentral apps on their computers and cell phones,” says Cory. Speaking of which, here’s what the desktop app (also available on mobile!) looks like:

 “They’re able to communicate with customers by phone and even text messaging using our business numbers. Our customers just assume they’re reaching us in our offices.” 


🤯 You could save up to $400 an hour it IT costs. 

Explore the RingCentral Advantage for small businesses:

💰 You can also use this calculator to see roughly how much your business could save by using RingCentral to support your team’s communication with each other—and clients.


Want to dig deeper?

Check out the Dry Dock Marine case study.

Originally published May 06, 2020, updated Mar 08, 2021

Up next

Small business, SMB communication, SMB employee experience, SMB mobility, SMB productivity

How to recruit & hire remote employees with RingCentral

It’s never been more important to learn how to successfully recruit and hire remote employees. We’re breaking it down to the basics today. Remote work has really exploded in the last few months, out of unfortunate necessity. But don’t call it an overnight revolution; the trend of working from home has been on the rise ...

Share

URL copied

Related content

Small business, SMB communication, SMB productivity

3 Ways Free File Sharing Makes Your Team More Productive

Small business, SMB communication, SMB productivity

4 cool ways to use file sharing in your RingCentral app

Business leadership, Customer stories

RingCentral Helps Peifer Security Solutions Achieve Two Mission-Critical Company Goals

Before you go...
Get our very best content for free and start working better from anywhere
You’re in! Thanks for signing up. Keep an eye out for our emails in your inbox.
Get the Remote Work Playbook
Everything you need to know in one place
Get the 2021 State of Hybrid Work Report
Learn how businesses are managing a partially remote workforce
You’re in! Thanks for signing up. Enjoy your copy of the Remote Work Playbook.