Cloud unlocks new revenue opportunities for carriers to serve multinational companies

Ring Central Blog


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Today, every company is a global company, requiring a new set of communication tools for employees, partners, and customers. Traditionally, service providers have been confined to their own in-country footprints, when it comes to serving multinational companies. The cloud, however, opens up new possibilities to expand into global markets.

Providing worldwide communications is not easy. Each country has its own regulations, local exchange carriers, and language requirements. All users require excellent quality of service for local and international calling. And every company has a different list of coverage countries. How can service providers scale their services globally to meet the growing demands of multinational companies?

The market opportunity

With the decline of on-premise PBXs and the growth of unified-communications-as-a-service (UCaaS) revenues, service providers recognize the potential of value-added cloud services to complement mobile and wireline.* However, carrier-hosted PBXs have limited value. Many can only offer basic voice services that are manually deployed and available in limited regions.

Multinational companies want more and are willing to pay for it. Modern communications products, such as video, collaboration, and contact center, are particularly valuable to global enterprises that need to connect employees and customers across international locations. Global IT managers want the ability to instantly provision users and manage quality of service without having to travel to foreign offices. Most importantly, they want all employees to communicate on a single platform. Carriers that can meet these needs can capture market share and higher revenues in the mid-market and enterprise segments.

What service providers need from a UCaaS solution

After considering hosting these services themselves, many service providers are choosing strong partners to help them expand into new markets. However, not all partnerships are created equal. Here are some key requirements that telco operators should be considering when looking for a UCaaS partner:

What business customers need from a cloud UC solution

According to Gartner, in three years, 90% of UC implementations will be cloud-based, up from 50% today. It’s clear: UC and businesses are moving to the cloud. Today, when companies think about cloud UC, they look for a complete, feature-rich, subscription-based solution that includes seamless voice from desk, laptop, or mobile, and includes integrated messaging and video. They also want portals, analytics, dashboards, and the ability to scale up and down quickly to meet changing business requirements. Top requirements of global enterprises include:

How a RingCentral strategic partnership can help

The RingCentral Carrier Program provides the opportunity for service providers to partner with the cloud unified communications leader and instantly gain access to global solutions.

RingCentral understands the needs of today’s multinational enterprises. We help carriers deliver a market-leading solution built on a global UCaaS infrastructure that can integrate with their billing systems. Carriers can leverage the RingCentral cloud solution to:

The RingCentral network integrates with 200+ ISPs for customer access and 45+ carriers for PSTN, and has 17 global data centers.

Learn more about how a RingCentral partnership can help carriers better address the needs of today’s multinational needs.

Originally published Jan 28, 2019, updated Sep 17, 2021

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