If you’re managing a healthcare practice (for example, if you’re a chiropractor, massage therapist, or dentist), you probably need an easy way to retain your clients, make sure you’re compliant with your treatment plans, and collect payments.
Amazingly, Cash Practice does all three. As you can tell by its name, the company’s software helps cash-based practices collect payments and reduce their dependence on insurance—which is big, because insurance deductibles and copays have been going up.
So, why would a software company use a phone system? Glad you asked.
Holly Jensen, Cash Practice’s Chief Operations Officer, will tell you all about it.
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Introducing… the Swiss Army knife of efficiency
There are quite a few reasons why Cash Practice Systems has been using RingCentral for a whole decade, but one big one is because it helps the business increase its employees’ productivity.
“There are great tools, reports, statistics… and even the tutorials and training videos have helped us maximize efficiency in our office,” says Holly.
Calls get routed, not dropped
When the team needs to stay connected because people are travelling in different parts of the country, Cash Practice uses RingCentral to make sure everyone can get a hold of each other at all times.
“When I’m on the road, I can have my calls forwarded to, say, my sales team’s cell phones,” says Holly.
“I absolutely love the mobility, because whether we use RingCentral with a hardphone like a Polycom, or just the mobile or desktop app, it’s easy to take RingCentral with us wherever we go.”
Side-note: This is especially handy if you want to run a remote-friendly healthcare practice or business.
Cash Practice also uses RingCentral to have meetings and conferences with both customers and employees.
“With the mobile and desktop app, we can send texts and instant messages, and easily communicate with our customers. Being able to let them reach us in a variety of ways really helps us deliver an exceptional customer experience because they can get a hold of us wherever we are—but they have no idea! They’re only calling one phone number!” says Holly.
A phone system that does more than just phone calls
“RingCentral helps us run our entire company,” says Holly. “It really keeps everyone engaged with the productivity reports, call logs, and other stats. We can see at a glance which departments are performing, how many calls we got overall, how many calls went to voicemail, what our highest peak call volume during the day was.”
Even though it’s a software business, Cash Practice still runs customer support through the phone and has to take phone calls from customers and prospects. After all, healthcare practices aren’t getting rid of their phones anytime soon. It just helps that RingCentral has other perks too when it comes to options for communicating and staying in touch.
“There’s a variety of ways in which we use RingCentral—we love it, and I just can’t imagine running this business without it.”
And final parting words from Holly?
“If you’re not using RingCentral, I definitely recommend you check it out!”
Thanks, Holly! We’re so excited to see where Cash Practice goes next.
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Originally published Feb 26, 2020, updated Feb 24, 2022