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How to run better events with AI

RingCentral Events


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3 min read

In the fast-paced world of event organization, efficiency is key. Building upon insights from our recent blog post on events trends, let’s dive into how AI can supercharge productivity through automation for event organizers. In today’s fast-moving landscape, leveraging AI to streamline processes is not just an option but a necessity. With AI, organizers gain powerful tools to enhance productivity and streamline operations, ensuring every minute counts.

Let’s explore how AI is transforming event organization by automating tasks and unlocking new levels of efficiency.  in its various forms, can help you create seamless and memorable event experiences. 

4 ways to run better events with AI

1. High-quality copywriting: Craft compelling content with AI assistance

Crafting captivating copy is essential for generating buzz and driving demand. Fortunately, AI-powered writing tools are leading a revolution in copywriting, providing invaluable assistance to event marketers and speakers. 

Leading events platforms are integrating this functionality directly into their products (, saving organizers and hosts even more time by generating content directly where they need it – whether it’s a landing page or email invite. Here’s how it looks in RingCentral Events, with AI Writer: 

RingCentral Events AI writer

For standalone tools, check out: 

What’s next: From promotional emails to social media posts, AI will analyze audience demographics, preferences and engagement data to tailor content for maximum impact. 

Organizers can deliver personalized messaging that drives attendee engagement and excitement leading up to, during, and after the big event. 

2. Auto-generated video clips: Simplify post-event marketing with AI editors

After the curtains close on an event, the work is far from over. Post-event marketing requires hours of content review and editing to create engaging video clips for distribution across various channels. AI-powered video editors streamline this process. For example, RingCentral Events comes with Smart Editor, which automatically generating attention-grabbing, bite-sized clips tailored for social media, websites, email campaigns, and the channels you care most about: 

To make this experience even more powerful, AI editors are integrating directly into event platforms. No large mp4 downloads, or separate programs. 

By eliminating the need for manual editing, organizers can repurpose event content quickly and efficiently, extending the reach and impact of their events long after they conclude. Some tools to explore include

What’s next: AI-powered video editing tools will not only simplify the post-event marketing process but also provide insights into video performance. For those AI editors that are native to event platforms, they will be able to tap into your event engagement data to truly understand what resonated with the audience. Additionally, these tools can analyze audience preferences and trends, providing recommendations for future video content and edits that appeal to the audience.

3. Q&A Categorization: Enhance audience interaction

Live Q&A sessions are a staple of many events, providing attendees with opportunities to engage directly with speakers and moderators. AI-enabled Q&A categorization tools streamline this process, automatically categorizing audience questions in real-time based on relevance and topic. Here’s how this helpful tech helps you stay organized while hosting with RingCentral Events

RingCentral Events Q&A

This ultimately drives more efficiency in moderation and response, enhancing the flow of Q&A sessions. but also enables organizers to identify trends and address common concerns in real-time, fostering deeper engagement and interaction with attendees.

What’s next: AI-driven Q&A categorization tools will be able to analyze question trends post-event, providing valuable insights into hot topics that resonated with the audience. By identifying these trends, organizers can tailor future events to explore these topics in more detail, ensuring continued engagement and addressing the interests of their audience effectively.

4. Targeted follow-ups: Personalize post-event engagement with AI insights

The journey doesn’t end when the event concludes. AI-driven insights empower organizers to personalize post-event engagement, tailoring follow-up communications to each attendee’s preferences and interests.

The most important aspect of this, is finding an event platform that offers deep integrations with your CRM or email marketing tool for seamless data flow. (You know who our favorite is!)

What’s next: By analyzing attendee data, AI identifies personalized content recommendations, exclusive offers, and relevant resources for post-event follow-up. This personalized approach ensures that organizers can nurture relationships with attendees effectively, fostering continued engagement and loyalty. Additionally, AI-driven insights can provide valuable feedback on the effectiveness of post-event communications, enabling organizers to refine their strategies and optimize engagement in future events.

Running events is a breeze…with an assist from AI

The integration of AI-powered tools is revolutionizing the landscape of event organization. From streamlining copywriting and video editing to enhancing audience interaction and post-event engagement, AI empowers organizers to focus their time and resources on creating unforgettable event experiences. As we continue to embrace the transformative potential of AI on events, let’s harness these innovations to maximize efficiency and impact. 

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Originally published Mar 22, 2024

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