Imagine that you have a prospective client who wants a more detailed walkthrough of your product before committing to a purchase. You decide to send the client a video meeting invitation to show him online. 

The invitation includes a link to a download page, where your client now has to download the application, set up login credentials, authenticate on his phone, and input the meeting ID just to join. Before entering the virtual meeting, he’s already spent 10-15 minutes just on the setup alone, making for a poor meeting experience and inefficient use of everyone’s time.

The business world is more connected than ever before, and the people we work with (colleagues, prospects, clients) can span several states, time zones, and even continents. It’s not feasible to always meet in person, so we depend on video conferencing to help us communicate and collaborate across distances.

But video conferencing often depends on agility to make meetings effective and productive. After all, spending several minutes digging through emails for a meeting ID is time that could be spent reviewing and planning for the meeting. Instead, browser-based meetings are set to dominate the future of video conferencing. Here are five reasons why:

1. Fast to launch so users can jump right into the conversation

Browser-based video conferences live in your browser of choice, which means that users don’t need to download any apps or set up login credentials to get started. There’s no risk of downloading corrupt files or compatibility issues with employees’ computers and operating systems. Joining a meeting is as simple as clicking a link.

Employees need to be able to quickly deploy meetings to encourage productive remote communication. After all, communicating in person is as easy as opening your mouth to speak. When important players are working remotely, meetings have to be similarly easy and effortless, especially when it comes to clients.

2. Compatible with any browser, operating system, and device

No matter what device or operating system is being used, users can all easily connect by just having a browser installed. So if some users are on PCs while others are on smartphones, there are no compatibility issues either way and everyone can connect.

Most proprietary video conferencing apps are also cross-compatible, but might take an entire organization’s IT team days or weeks to get everyone on the same page. On the other hand, everyone already uses internet browsers, so browser-based video conferencing requires no additional work from IT teams to implement.

3. Enjoy the same capabilities as app-based video conferencing

Collaborations often entail more than sitting in a meeting listening to presentations. For example, if you had to support a new client through the setup process of your product, it’s much easier to walk through the process together. 

Browser-based video conferencing tools have many of the same features that the app provides. Not only do browsers achieve the same video quality, but they can also fit small and large groups of participants, screen share, annotate, and provide an in-meeting chat.

4. No need to download, store, or update any apps

When Patagonia decided to bid farewell to its mobile app in 2016, it was a pretty confusing decision. Why would a company move away from mobile apps as companies increasingly embrace them? The answer is, simply, that their website was fully capable of offering the same experience through a browser.

Apps require users to download, update, and use up bandwidth on their own devices, which is just more work on their end. At the same time, browsers are including more functionality and versatility than ever before. When your partners and clients can join meetings without having to manage an app just to communicate with you, and the browser offers everything they need too, they’re much more likely to collaborate as well.

5. Security is handled by the browser, which can be more reliable

One of the risks associated with using native apps is security. In native apps, security depends upon the vigilance of the app’s provider. You’re placing your trust (and that of your organization) into the provider to continually update and monitor for malicious activity. 

With a browser, the heavy lifting of security monitoring is handled by the browser provider, such as Google for Chrome, Apple for Safari, and Microsoft for Edge. It’s much harder for hackers to jump into your video meeting when it’s being protected by browsers’ tight security models, giving you the confidence to use video conferencing for any clients.

Browsers are the future of video conferencing

Imagine calling into a company hotline for customer support with a product. When you call, the company forces you to navigate menu after menu to find the right option. By the time you’ve reached a resolution, you’re more than frustrated by the experience. Having prospects and clients download video conferencing apps can garner the same response.

Video conferencing in an ever-increasing remote workforce depends on the user experience to drive adoption. When users can join the conversation by just clicking a link, they don’t need to waste time and energy navigating configurations and tedious setup processes. They can spend less time setting up meetings and more time delivering productive meetings.

Give your organization the video conferencing solution it needs to make virtual meetings simple and easy. Check out our clip introducing RingCentral Video below.

Want to try it out? Sign up here to get a demo of RingCentral Video.