AI Communications
Tanya Berkin
Director, Lifecycle Marketing
Tanya Berkin leads lifecycle marketing at RingCentral, where she drives strategies to increase customer engagement, elevate the customer voice, and accelerate growth across the customer journey.
She oversees programs spanning reviews, referrals, and lifecycle campaigns, connecting customer experience to acquisition, expansion, and retention outcomes.
Prior to RingCentral, she developed broad and deep digital marketing expertise across B2B SaaS organizations, spanning the full customer lifecycle.
She oversees programs spanning reviews, referrals, and lifecycle campaigns, connecting customer experience to acquisition, expansion, and retention outcomes.
Prior to RingCentral, she developed broad and deep digital marketing expertise across B2B SaaS organizations, spanning the full customer lifecycle.
