In bringing our leading UCaaS and CCaaS solutions to business worldwide, RingCentral relies on a network of more than 15,000 tech advisors known as channel partners.
In turn, we support these partners through the RingCentral Reach™ partner program, giving them the tools and resources they need to drive impactful change for our joint customers.
Following RingCentral’s core values, RingCentral Reach was founded on the ideals of trust, innovation, and partnerships—but what does this mean?
Within the Partner Success Team, our roles revolve around taking these principles and putting them into action. For us, partner success all comes down to consistency and transparency.
When a partner can focus on the needs of the customer, knowing RingCentral will deliver on our responsibilities, that’s the type of seamless partner experience we strive for.
So how do we demonstrate this commitment? Let’s explore.
By far, our most important job is to guide partner deals through the sales process. When a partner submits a lead to the portal or alerts us to a customer who’s interested in our solutions, we get right on it—every single time.
Because when a partner trusts us with their customer relationships, we make sure the right people are reaching out on their behalf in a timely and professional manner. In addition to the dedicated channel manager and expert sales support each partner receives, we have a full channel operations team to facilitate deal progression.
Honoring our commitments
Partners also trust us with their business, and through consistency and transparency, we routinely earn the highest ranks and positive feedback from the partner community on our clear processes and prompt commissions.
It’s about respecting our partner’s time and effort, and honoring our business relationship. Seeing results for customers is always the end goal, but as a partner, when you sell more through RingCentral, you earn more, plain and simple.
The next part of the RingCentral Reach philosophy speaks to our commitment to innovation. As we’ve grown and expanded across the globe, we’ve engaged with different types of partners, all with different models. Our goal has always been to meet them where they want to do business.
This is particularly relevant for our international partners. After taking in partner feedback during the past few years of expansion, we’ve introduced new ways to go to market with RingCentral, keeping in line with regional norms. It’s yet another way we continue to adapt and evolve.
Protecting your customer relationships
Again, out of respect for their business, we hold a partner’s relationship with their customer above all else.
That’s why partners can access a dedicated channel escalations team on behalf of their customers. By handling escalations within the channel, the partner can get help quickly and own any customer issue that may arise.
This adds value—the partner acts as a one-stop shop and trusted advisor, building depth into their customer relationships.
Giving you control
Trust, innovation, and partnerships—when we stick to our ideals, partners have the freedom and peace of mind to run their business their way.
As we continue to evolve the RingCentral Reach partner program, the goal is to give partners the tools and control they need to guide the sales process, pushing the pace when they see fit.
So whether you want to be fully independent and use the self-service paths we offer, or call in the vast RingCentral resources at your disposal, you have what you need to #ReachHigher.
Originally published Apr 25, 2023