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RingCentral Empowers HFC Brands’ Franchisees with Mobility, Call Insights, and Marketing Efficiency


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HFC team We are excited to announce that Home Franchise Concepts (HFC), a leader in home services and parent company to Budget Blinds®, Tailored Living®, and Concrete Craft™, has selected the RingCentral Office solution to gain unprecedented insight, mobility and efficiency for business calls for its multi-national team of over 900 franchisees across more than 1,200 locations.


RingCentral empowers HFC brands’ franchisees to work in the field, whether in their cars, at customer sites, or any other location without worrying about missing business calls. RingCentral also gives the HFC Corporate Office the ability to analyze call traffic and use localized, targeted tracking to measure the success of its marketing, promotion and ad campaigns. Previously, HFC’s franchisees used their own local phone systems rather than a centralized system. The lack of such a centralized system became increasingly complex, and did not support collaborative mobile communications for its franchisees.

RingCentral has solved many of HFC’s most critical business communication challenges.  With RingCentral, HFC franchise owners have highly-effective, mobile-first communications capabilities, and as a company, HFC now has new insights into key performance indicators. In addition, RingCentral is easy to set up and manage, and as they scale it across their organization, the total cost of ownership will decrease significantly.

All three Home Franchise Concepts brands are locally based businesses that rely on ongoing communication between prospects, customers and franchise owners. HFC brands’ franchisees are frequently on the road or in the customer’s home providing service to customers, but they must remain in touch. RingCentral helps makes it easy for this mobile workforce to be highly productive and effective using any communication device, from any location, at any time to keep customers satisfied.

HFC is a great example of how RingCentral provides a powerful yet easy to use solution for mobile business communications. HFC brands’ franchisees can have their own dedicated business number and an innovative cloud communications platform up and running very quickly.  In addition, the HFC Corporate Office now has visibility into how those numbers are performing, and which marketing tactics are getting results. This was simply not possible before implementing RingCentral.

For more information on HFC and its franchise opportunities, visit Home-Franchise-Concepts (2)

Originally published Jan 25, 2016, updated Sep 17, 2021

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