Unanswered calls pose a significant problem for businesses today. With only 19% of wireless subscribers answering calls from unknown numbers, companies face an uphill battle in reaching their customers and prospects. This low answer rate has far-reaching consequences that extend beyond just missed connections.

Reduced employee satisfaction is one of the primary impacts of unanswered calls. When sales representatives consistently fail to reach their targets due to low pick-up rates, it can lead to frustration and decreased morale. This, in turn, translates to reduced conversion rates and missed goals, creating a cycle of underperformance.

Customer satisfaction also takes a hit when calls go unanswered. The constant back-and-forth of phone tag damages the customer experience, leading to lower satisfaction rates. This can have long-term effects on customer retention and brand perception.

Financial implications are equally concerning. Advertising investments may go to waste when customers request a call but are too scared to answer due to a lack of brand trust. Moreover, the need for multiple dial attempts increases operating expenses and acquisition costs, putting a strain on company resources.

Recent statistics highlight the severity of the issue:

  • 87% of Americans reported “mostly” or “very often” ignoring calls from unknown numbers
  • 78% of global smartphone users want more information on caller ID before answering
  • 100% of missed calls represent missed opportunities for businesses

Addressing these challenges requires a multi-faceted approach. You need to focus on increasing contact rates, improving conversion and sales rates, reducing acquisition costs, and enhancing brand identity. By implementing solutions that provide more information to recipients before they answer, you can significantly improve your answer rates.

Introducing Enterprise Branded Calling and Enterprise Authentication

To help businesses break through the silence of unanswered calls, we’re excited to announce the launch of Enterprise Branded Calling in partnership with TNS. It combines Enterprise Branded Calling and Enterprise Authentication to deliver a smarter, more trusted calling experience.

With Enterprise Branded Calling, your business name and brand now appear clearly on supported outbound calls, giving recipients the context they need to pick up with confidence. This isn’t just a cosmetic upgrade — it’s a strategic advantage. By presenting your verified brand directly on mobile screens, you boost recognition, increase answer rates, and protect your reputation.

Here’s what sets it apart:

  • Verified calls: Branding is only applied to authenticated calls, ensuring your identity is secure and cannot be spoofed.
  • Spoof protection: Built-in security measures help protect your customers from fraudulent calls and your brand from impersonation.
  • Streamlined call experience: Reduced need for additional call verification protocols leads to faster, more efficient interactions.
  • Stronger engagement: Customers are more likely to answer and engage with calls they recognize and trust.

Make every call count

Unanswered calls drain productivity, increase costs, and slow down your business. Enterprise Branded Calling changes that by making your calls instantly recognizable and trustworthy. When your name and brand appear clearly on a customer’s screen, you eliminate guesswork, reduce hesitation, and give them a reason to pick up.

This isn’t just about getting through. It’s about making meaningful contact that drives action. Whether your team is following up on a lead, confirming an appointment, or providing critical service updates, Enterprise Branded Calling ensures your call gets the attention it deserves.

Don’t settle for silence. Give your calls the credibility they need and your teams the tools they deserve.

Reach out to your RingCentral account team and put Enterprise Branded Calling to work for your business.

Updated Aug 19, 2025