Modern marketers face unique challenges when it comes to event planning and execution. At RingCentral’s recent “Beyond the Venue: Event Strategies for Modern Marketers” webinar, Josh King, VP of Growth at emc3, shared valuable insights on how AI is reshaping the events industry.
Let’s explore some key takeaways from the session Beyond ChatGPT: AI’s strategic impact on events.
Revolutionizing attendee experiences
AI-powered solutions are transforming the way event organizers engage with their audiences. By leveraging intelligent technologies, marketers can create personalized experiences that resonate with each participant. For instance, AI can analyze attendee data to suggest relevant sessions, networking opportunities, and content tailored to individual interests.
Some tools include:
- Grip, Brella: Leverage AI-powered matchmaking for events, based on pre-event survey data. They can also recommend sessions based on preferences and key areas of interest.
Streamlining event planning and management
Planning and managing events can be complex and time-consuming. However, AI tools are simplifying these processes, allowing organizers to focus on creating impactful experiences. From automated scheduling to intelligent resource allocation, AI is helping marketers optimize their event workflows and reduce manual tasks.
For example, some AI tools include:
- Invideo AI: Type in any topic and AI can produce a video with script, visuals, subtitles, voiceover, and music.
- Soundraw: An AI-powered music generation tool to create original, royalty-free music that precisely matches their content
- Beautiful.AI: Use AI to automated the design process of creating slides
Enhancing virtual and hybrid events
Virtual and hybrid events have become increasingly popular, and AI is playing a crucial role in their success. Advanced AI-powered platforms can facilitate seamless interactions between in-person and remote attendees, ensuring everyone feels equally engaged and connected. These technologies can also provide real-time language translation, making events more accessible to global audiences.
Some tools include
- Interprefy: AI-powered captioning, subtitles, and translation (P.S. this integrates with RingCentral Events!)
Data-driven decision making
One of the most significant advantages of AI in event marketing is its ability to analyze vast amounts of data. By leveraging AI-powered analytics, marketers can gain deeper insights into attendee behavior, preferences, and engagement levels. This information enables organizers to make data-driven decisions, continuously improve their events, and demonstrate ROI to stakeholders.
Personalized follow-ups and nurturing
After an event concludes, AI can help marketers maintain momentum by facilitating personalized follow-ups. Intelligent systems can analyze attendee interactions and engagement data to suggest tailored content and next steps for each participant, ensuring continued value long after the event ends.
Ethical considerations and human touch
While AI offers numerous benefits, it’s crucial to strike a balance between automation and the human element. Josh King emphasized the importance of using AI as a tool to enhance human creativity and decision-making, rather than replacing it entirely. Marketers should remain mindful of ethical considerations, such as data privacy and transparency, when implementing AI solutions in their event strategies.
Looking ahead
As AI continues to evolve, its impact on event marketing will only grow stronger. Forward-thinking marketers who embrace these technologies while maintaining a focus on human connections will be well-positioned to create memorable, impactful events that drive business results.
By leveraging AI-powered solutions, modern marketers can overcome common event planning challenges and deliver exceptional experiences for their attendees. Whether you’re organizing virtual, hybrid, or in-person events, integrating AI into your strategy can help you stay ahead of the curve and achieve your marketing objectives more effectively.
Want access to the slides and learn more about this topic? Connect with our speaker on LinkedIn.
Watch the full session on demand, starting at 39:00.
Check out the other blog in our RingCentral Events AI Real Talk series here:
- Virtual events are evolving–is your approach?
- The critical role of events in modern marketing
- How to make your events accessible
- Building your brand and empowering yourself
Originally published Aug 30, 2024, updated Oct 10, 2024
