Sales, service, and marketing teams rely on conversations to build relationships, resolve issues, and drive growth. But too often, those conversations are fragmented—calls and texts happen in one system, CRM updates in another, and insights are lost in between.

The result is disconnected data, redundant tasks, and missed opportunities.

The new suite of RingCentral integrations inside HubSpot solves this challenge by embedding communication, collaboration, and AI directly into the CRM.

Whether you’re closing deals, supporting customers, or running events, you can now handle every interaction from within HubSpot—with zero switching, zero syncing delays, and full visibility.

This trusted performance recently earned RingCentral a spot on HubSpot’s 2025 Essentials Apps for Customer Service list.

In this blog, we highlight the latest capabilities of three key integrations: the updated native integration of RingEX for HubSpot, RingCX for HubSpot, and RingCentral Events for Hubspot.

Each integration is designed to simplify workflows, enrich customer data, and improve team performance across the entire customer lifecycle.

RingEX for HubSpot

The updated native integration of RingEX and Hubspot transforms how sales teams manage conversations and follow-ups. Unlike earlier Chrome extension-based tools, this integration is fully embedded inside the HubSpot interface, offering a faster, more reliable experience.

Key features of RingEX for HubSpot

Feature What it does Use case
Embedded calling and messaging Call and text directly from HubSpot, with no need to toggle to another app. A rep opens a deal record, clicks the phone icon, and speaks to the contact while viewing all CRM details.
Streamlined call logging Capture call outcomes, notes, and linked records during or after the call. After a qualification call, the rep logs the result and associates it with the contact, deal, and company.
AI-powered call summaries RingSense (RingCentral’s conversation intelligence) generates transcripts, summaries, and action items, auto-saved in HubSpot. A manager reviewing the pipeline can scan call summaries and follow-ups without listening to the recordings.
Offline activity sync Automatically logs mobile or desktop calls made outside HubSpot. A rep makes calls on their commute using RingCentral mobile app; the activity syncs to HubSpot.
SMS logging and automation Auto-logs SMS and triggers HubSpot workflows based on message content or timing. A rep texts a lead, and if there’s no response in 48 hours, a workflow creates a task and sends a follow-up.
CRM-native reporting All activities logged as standard HubSpot objects, ready for reporting and dashboards. Sales operations runs a report on outreach activity by rep, filtered by deal stage and contact engagement.

What’s different about “native integration” and why it matters

The new RingEX for HubSpot is now a native integration—built with HubSpot’s SDKs and directly embedded into the CRM’s interface. It’s not just compatible; it’s part of the system. This is a major step up from the legacy Chrome extension.

Legacy Chrome extension:

  • Ran in a separate browser window
  • Required constant tab switching and manual syncing
  • Limited access to HubSpot data and workflows

Native RingEX for HubSpot:

  • Lives inside the HubSpot UI
  • Seamlessly integrates with CRM data, permissions, and reports
  • Eliminates friction and ensures real-time logging

By moving from a plug-in model to a truly embedded experience, users can finally eliminate the “toggle tax”—the time and accuracy lost from switching between tools.

Accurate logging, online or offline

Sales reps often use RingCentral from different devices. With Activity Sync, those calls—whether made in a browser or from the RingCentral mobile app—can be logged to HubSpot automatically. Admins can configure sync rules to ensure consistency across your sales org.

SMS and workflow integration

Text messages are now logged to HubSpot in real time, and up to three associated records (contacts, companies, deals, or tickets) can be linked. SMS events can also trigger HubSpot Workflows for follow-up tasks, alerts, or automated emails.

AI-powered productivity with RingSense

RingSense enhances productivity by automatically summarizing calls, capturing next steps, and surfacing insights—all saved in the HubSpot timeline. Reps spend less time on admin, and managers get deeper visibility into call quality.

Full visibility through HubSpot reporting

With activities logged natively, revenue teams can use HubSpot dashboards to track:

  • Call and text volume
  • Response rates and engagement
  • Follow-up success
  • Completion of AI-suggested tasks
How to get started?

More ways to connect: Other HubSpot integrations

Sales isn’t the only team that benefits from RingCentral’s deeper integration. Customer support and marketing teams also rely on fast, accurate communication to keep relationships strong and business moving.

That’s why RingCentral has expanded its HubSpot ecosystem beyond RingEX—with powerful integrations tailored to service and event management.

Let’s take a closer look at how RingCX for HubSpot and RingCentral Events for HubSpot are transforming service delivery and marketing engagement from inside the CRM.

RingCX for HubSpot

Support teams face the same integration challenges as sales. When agents toggle between helpdesk software and CRM records, resolution times increase and customer experience suffers.

Great support starts with context. RingCX for HubSpot brings all customer interactions—across channels—into one view, so agents have the insights and tools to solve problems faster and deliver service that feels truly human.

Here are the key features powering this connected experience:

Capability What it does Use case
Omnichannel engagement Manage inbound calls, live chats, and other channels within HubSpot. An agent answers a support call and continues a related chat thread from the same customer, all in one view.
Real-time CRM matching Automatically matches incoming interactions to existing HubSpot records. An agent sees a returning customer’s full ticket and conversation history the moment they call.
Streamlined ticket Management Create and update support tickets using CRM-linked forms and workflows. After a troubleshooting session, an agent creates a new ticket with all relevant CRM fields pre-filled.
Click-to-call for follow-ups Launch outbound support calls directly from CRM records. A service rep calls a customer for follow-up on an escalated issue without switching apps.

Benefits for support teams

  • Reduced handle time: Agents resolve cases faster with fewer clicks.
  • Improved personalization: Instant access to CRM records creates more empathetic service.
  • Simplified deployment: No desktop install needed—get started from any browser.

RingCentral Events for HubSpot

Events remain a vital part of modern marketing, but juggling spreadsheets, forms, and disconnected tools slows everything down.

RingCentral Events for HubSpot unifies the entire event lifecycle in one place.

Here are the features that make event planning simpler—and event experiences more impactful:

Capability What it does Use case
Registration data sync Pushes and pulls registration data, including magic links and custom Q&A fields, between RingCentral and HubSpot. Ensures complete and accurate CRM records. Marketing teams personalize reminder emails using real-time registrant data from HubSpot, enhancing communication and targeting.
Real-time status updates Automatically updates HubSpot with registered, attended, and on-site check-in statuses as Notes or custom objects. Trigger “thank you” or follow-up emails instantly after attendees check in, enabling timely engagement.
Custom registration Q&A integration Pushes responses to custom registration questions into HubSpot as Notes or custom objects. Event teams segment and target post-event campaigns based on attendees’ session interests or stated preferences.
Onsite registration activity rracking Exports onsite check-in timestamps into HubSpot custom objects for a full picture of attendee lifecycle engagement. Teams can assess touchpoints and interactions throughout the event to refine follow-up strategies and measure success.
Marketing attribution sync Links UTM parameters to event contacts in HubSpot for accurate source and campaign attribution. Marketers can track ROI and align leads to specific campaigns or events, enhancing reporting accuracy.
Event engagement data logging Syncs attendee participation and engagement metrics to the HubSpot Contact Timeline. Sales and marketing teams can prioritize leads based on session engagement and personalize outreach for higher conversion.
Content Hub data sync Syncs visitor’s information and engagement activity in the created Content Hub with the HubSpot Custom object. Teams can create Content Hubs with past event content to drive continued, year-round engagement, and personalize follow-ups based on their engagement activity.

Why it matters for marketing

  • Trackable ROI: Event data is tied to campaign performance and pipeline.
  • Faster planning: Integrated tools streamline setup and execution.
  • Deeper engagement: Personalize every touchpoint based on real-time data.

How RingCentral-HubSpot integrations empower sales, service, and events

The latest RingCentral integrations for HubSpot do more than connect systems—they synchronize the way your teams sell, support, and engage.

  • RingEX for HubSpot brings AI-driven decision-making into every sales conversation.
  • RingCX for HubSpot transforms support into a continuous, personalized experience.
  • RingCentral Events for HubSpot simplifies event management and lead follow-up.

Want to learn more?

Explore what you can do with the Hubspot integration and book a demo

Join the RingCentral for HubSpot Community

Updated Jun 28, 2025