How Loyally uses RingCentral’s App Connect to drive consistent global growth
Region
Europe
Company size
1–19
Industry
Professional Services
Products used
Open Platform
Key metrics
400%
growth in recurring revenue with the GoHighLevel integration
50%
accelerated development with RingCentral App Connect
Overview
Loyally faced the challenge of scaling specialized CTI integrations within a crowded marketplace. By leveraging the high-speed development tools like RingCentral’s App Connect and launching their verified apps for GoHighLevel and Freshdesk on the global RingCentral App Gallery, they shifted from manual outreach to a high-velocity inbound engine. This strategic pivot has not only streamlined their engineering cycles but has also driven a 400% surge in predictable, recurring revenue.
We introduced our custom GoHighLevel CTI integration for RingCentral and placed it in the RingCentral App Gallery. Months later, we’re still seeing five new customers per week from that integration, and our recurring revenue is up 400%. Working with RingCentral as a development partner has exceeded our expectations.
Jan Smulders
CEO
About our customer
Loyally has delivered high-performance CTI integrations and communication software since its founding. The team specializes in bridging the gap between CRM platforms and telephony to improve workflow efficiency for global enterprises.
The challenge: High-value solutions hidden by market noise
Before the partnership, Loyally struggled to gain high-visibility traction for its expertise at developing customized CTI integrations. The team relied on fragmented marketing efforts that failed to put their solutions directly in front of active buyers, while slow development cycles on other platforms delayed their ability to react to emerging market demands and hindered recurring profit margins.
The solution and ROI: Scalable growth through the App Gallery
To address the hurdle of limited market reach, Loyally moved to a proven integration model as a verified RingCentral development partner. By leveraging RingCentral’s Open Platform for developers to build their custom CTI integrations for FreshDesk and GoHighLevel, and listing these integrations in the RingCentral App Gallery, they empower users to find tools instantly and create a significant, reliable source of new customers and recurring revenue.
What’s next for Loyally
Following the success of the GoHighLevel Premium CTI (+AI) and Freshdesk CTI integrations, Loyally intends to deepen its technical footprint by exploring further AI-driven enhancements within the RingCentral ecosystem. The team is looking toward more complex CRM synchronizations that provide deeper business intelligence for their clients. This evolution ensures that Loyally continues to pair its long-standing expertise in CTI software with the most advanced cloud communication tools available today.
To learn more about our partner, visit Loyally.
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