The Capability to Work Remotely Is Just Expected

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Working remotely

The application of remote working was already growing thanks to its clear business benefits. Now for many companies it’s a matter of necessity. We’re fortunate that our technology can meet the challenge.

As we step away from the office and set ourselves up at home, we won’t be entering a novel situation. For years now, we’ve been familiar with using applications that make our lives easier, from instant messaging to guided meditation all on a single device. We’re habituated to using the latest technology to communicate and navigate our way through our personal lives.

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It’s natural that our experience of technologically-enabled convenience has set our expectations of productivity in the workplace. We’ve personalised our digital experience on the devices we’re constantly carrying, and this level of enablement is what we seek in our professional lives. We’re used to connecting with people instantly and sharing files easily across multiple devices in effect, we’ve been training for remote work for years.

Sunny Dhami, Senior Director of Product Marketing for RingCentral, describes current employees’ expectations regarding technology.

From an IT point of view, we know the infrastructure is there and the overlying technology is available, it just requires some application and perhaps some opportunity.

We’ve heard from IT leaders about how younger, technologically-enabled generations enter the workforce with expectations of flexibility around how and where work is carried out. Confining someone to a desk and putting them on the clock are outdated measures or guarantors of productivity. In the fight for talent, businesses have been using the concept of remote working as an element in their employer value proposition, aware of its potency as a signal of ‘forward thinking’.

But the advent of flexible working has passed, and going mobile is no longer forward thinking. Businesses without this capability have already been losing out. Could our current situation level the playing field? That’s left to be seen, but our reality is that many employers and their employees are now getting a taste of remote working. It will be a difficult transition for some, while for others it will clear the way for their productivity to finally take off. Whatever happens, I’m certain we’ll never fully go back to the way we worked before.

For help on adapting to remote working, browse the free resources provided right here on our blog.


Sunny Dhami is the Senior Director, EMEA Product Marketing & GTM for RingCentral, the leader in cloud communication solutions and is responsible for driving and delivering the messaging strategy, GTM and positioning across the EMEA business and strategic partners. Sunny has a passion to create differentiation and value for the customer and to share this through messaging and positioning, during his time at RingCentral he has successfully led major product launches across EMEA and APAC.

Sunny has extensive Marketing experience across SaaS, Telecommunications and Technology sectors within companies such as Vodafone, Reed Elsevier, Calor Gas and SapientNitro. Dhami is a student of Marketing having earned his BA in Business Management and following this up with an MA in Advertising and Marketing.

In his spare time Sunny enjoys learning about tech, playing sports and travelling.

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