Communications are an essential part of any business. Whether it’s the connections a brand makes with its customers or the conversations that happen between the diverse members of a team, no organisation could thrive without the right communications strategy.
Of course, as technology continues to evolve and new methods of communication emerge, it’s growing increasingly difficult for today’s companies to help their agents handle countless dispersed channels. As workplace apps proliferate, so does workplace disruption. A recent study conducted by RingCentral found that Sixty-nine percent of workers waste up to 60 minutes a day navigating between apps. [inlinetweet prefix=”” tweeter=”” suffix=””]Sixty-six percent of workers want a single platform for all their communication channels[/inlinetweet].
This is why UC or unified communications strategies have become increasingly popular, allowing brands to converge all their channels into a single, easy-to-use interface. Here are just five reasons you should consider making the most of unified cloud communications with one high-performance platform.
1. Empowers your workforce
In the past, making sure your team had the technology they needed to excel in their jobs was a complex and expensive process. Not only did companies need to spend a lot of money installing hardware for each agent, but enhancements and updates were a nightmare for everyone involved.
The average employee can waste a great deal of time swapping between different communication tools throughout the day. Click To Tweet
When all your communications strategies exist within a single cloud-based platform, everyone in your team will have access to the resources they need instantly. All they’ll need is an internet connection and the right credentials, and they’ll be able to connect to communication tools like web conferencing and instant chat tools quickly, and securely. This also means that you can deliver the same exceptional experiences to employees regardless of whether they’re situated in an office or exploring the remote working trend.
2. Easy to manage technology
With a unified communications strategy on a cloud platform, admins and business leaders can control their complete network from a single, easy-to-manage platform. This means that securing and sharing information becomes more streamlined for the whole business. Companies can issue immediate upgrades to their workers without the need for costly downtime, and the fact that all data is stored in the same place means that it’s possible to measure important metrics and track performance too.
Additionally, most cloud communications solutions come with disaster recovery strategies, so you can be prepared to keep your company running smoothly if anything goes wrong.
3. Improved scalability
Before cloud platform technology made unified communications strategies available, scaling a business was a costly and complicated process. After all, if you wanted to set up new technology for your business, like a series of desk phones, then you needed to have a basic estimation of call volume, as well as an insight into how many agents you needed to support. [inlinetweet prefix=”” tweeter=”” suffix=””]Every time your numbers changed, that meant spending more money and time waiting for new tech to be installed[/inlinetweet].
With UC cloud communications, you can scale simply and easily with user licenses and no need for on-premises technology. This means that your services can simply extend or retract depending on your evolving business needs.
4. Greater productivity and efficiency
The average employee can waste a great deal of time swapping between different communication tools throughout the day. Not only is this process confusing, but it also makes it harder for your staff to do their jobs without constant disruption. UC services ensure that employees can access everything they need on the same channel.
An efficient UC platform ensures that companies can host telephone conferences, video meetings, and instant messages all with the same single-pane-of-glass experience, reducing the complexity of the office environment and unlocking the benefits of easier collaboration.
5. Lower costs
Finally, the news that cloud platform communications are more cost-effective than on-premises solutions might not be new, but it’s an important thing to remember when it comes to deciding whether to move all your communications services onto the same platform. By switching to a cloud environment, you can remove CapEx (capital expenditure) concerns and switch to a more lucrative OpEx (operating expense) environment.
With cloud-based communications, you pay for your services on an as-needed basis and only shelling out cash for the things you regularly use. This is a fantastic saving compared to the typical expenses of installing and maintaining a traditional communications system.
Originally published Apr 26, 2018, updated Jan 17, 2023