Overview
Trimble faced significant operational friction due to an events program scattered across five different platforms, which obscured performance data and complicated global registration. By transitioning to a unified and scalable solution, they improved the attendee experience, now seeing an average 47% engagement rate. This shift provided deep visibility into event ROI and continues to drive high attendee satisfaction through localized, interactive experiences.
Our main challenge was our complex registration process, which includes forms and support in different languages. We needed a solution that could seamlessly integrate with our CRM, scale with our expansive program, and support multiple languages.
Kerstin Vinall
Marketing Ops and Technology Lead
About our customer
Trimble, based in the U.S. with a presence in over 30 countries, has provided intregrated solutions that power essential industries by connecting the digital and physical worlds since its founding. With more than 150 locations worldwide, the company maintains a massive global scale and impact on how the world builds and moves.
The challenge: Global scale and scattered systems
Trimble's extensive event program is a critical business strategy, yet the team faced significant operational hurdles because activities were scattered across different platforms. This fragmentation offered very little visibility into event performance, while managing complex, multi-language registration processes created a disjointed journey for the company’s global audience and was unsustainable at scale.
