We saved about $27,000 in upfront hardware and set up costs with RingCentral versus our old PBX system. On an ongoing basis, we save about $1,000 a month compared to our prior service.
Tom Merz
Director of IT and facilities, Organic By Nature
Organic By Nature creates premium whole food supplements from dehydrated fruits and vegetables. Since it was founded in 1993, Organic By Nature has become recognized for setting a new standard in plant-based nutritional products by rejecting the trend toward mega-dosages of vitamins and minerals. The company sells its nutritious supplements directly to consumers and through a network of nearly 1000 independent retail outlets, which include some national chains like Whole Foods and Wild Oats.
Challenge
Organic By Nature needed to consolidate several buildings into one. This included vacating the main building where the company’s legacy PBX phone system hardware resided. Tom Merz, director of IT and facilities, explored moving the existing PBX hardware into the new building. Not only did he find that the heavy hardware would be difficult to physically move but that the new building did not have enough copper lines to support the PBX system. After adding up all of the costs of reinstalling the old PBX in the new building, Merz determined that it would cost between $60,000 to $80,000 to install and setup the hardware. Merz also knew that the old PBX system was limited. While it was good for voice mails and transferring one extension to another, it was difficult to set up and he often had to rely on a specialized technician for something as routine as creating an extension for a new employee. With a 2-hour minimum at $150 an hour, it was expensive to call in a technician every time he needed help.






