reduction in time preparing new virtual events using RingCentral Events
32%
increase in attendee participation using interactive features
1
platform powering all of their virtual events, significantly reducing their tech stack
Now that we have a comprehensive and easy-to-use solution for all of our virtual events, our team can spend less time on tedious event-preparation tasks and devote more energy to delivering real value to our customers, who can then use that knowledge to improve their medical practices and their patient outcomes.
Brittany Larmee
Strategic Account Manager
Helping healthcare providers better serve their patients
For more than 30 years, MedInformatix has created innovative healthcare technology solutions to help medical providers more efficiently manage all aspects of their enterprise, including administrative workflows, scheduling, workplace optimization, medical coding, revenue cycle management, and patient engagement solutions. They were among the very first technology solutions providers to deploy a mobile application platform, helping practices enhance their own technology infrastructure and enable patients to conduct many administrative aspects of their healthcare from the convenience and control of their mobile device.
MedInformatix is widely recognized as a technology leader in the North American radiology and ambulatory marketplace. The company’s signature Radiology Information Systems (RIS) powers leading outpatient radiology practices across the United States and Canada, and its Electronic Health Records (EHR) platform is in use by clinics across medical specialties.
One of MedInformatix’s most proven methods of acquiring new customers and maintaining strong relationships with the practices already using their software has been hosting onsite events–often featuring a combination of educational content and discussions of the company’s products.
Strategic Account Manager Brittany Larmee explains that as the pandemic broke out in 2020, MedInformatix suddenly faced the challenge of hosting its larger events–including its weeklong annual MedInformatix Summit–entirely online.
“We tried everything as quickly as we could,” Brittany says. “We were already using one platform to manage the schedules and announcements for our in-person events, but that tool couldn’t support hosting the events themselves. We had a couple of other platforms for webinars, but those also fell short of what we needed for a large-scale gathering with a main stage, breakout sessions, expo areas, and other experiences we wanted to recreate.”
With RingCentral Events, we found all of these great features that the other tools we tried didn’t offer. The most immediate benefit we saw, though, was that RingCentral Events made it so easy to repurpose our work, sometimes literally just copying and pasting from a previous event, that creating a new event went from taking many hours to taking just a few minutes.
Brittany Larmee
Strategic Account Manager
RingCentral Events: just what the doctor ordered
Brittany says RingCentral Events proved both versatile and flexible, as MedInformatix began to standardize on the platform for all its online events–allowing the company to more efficiently consolidate and eliminate other solutions.
“Events represent a strategic marketing and sales channel for us, and we do a variety of events, from large industry gatherings such as our Radiology Week, to monthly customer-facing updates. What we’ve found, incredibly, is that RingCentral Events is the ideal platform for running all of these events. It’s even better for our webinars than the purpose-built webinar platforms we used to use.”
In fact, Brittany notes, hosting the weeklong Radiology Week on RingCentral Events proved more successful than she had hoped. “Radiology Week was an incredible hit as a virtual event, generating unexpected levels of attendee volume and participation. Our goals for attendee experience are ease of use and engagement, and I think we achieved both of those goals because we used RingCentral Events.”
Since we switched to RingCentral Events, we’ve received overwhelmingly positive attendee feedback. That’s true for our smaller webinars and for our multi-day events with multiple sessions, keynotes, and roundtables. Even our instructors respond more positively now when we ask them to participate than they did when we were using those previous, clunky solutions. RingCentral Events is making everyone happy.
Brittany Larmee
Strategic Account Manager
Healthy spikes in engagement and attendance
Brittany notes that since MedInformatix centralized around RingCentral Events, the company has experienced quantifiable increases in key metrics.
“We turned on both the chat and Q&A features at the same time in our virtual events, and we found that attendees overwhelmingly preferred the chat. That led us to remove the Q&A from our sessions altogether, so it would be even clearer for attendees where they should gather to discuss the topic. In fact, because the chat function is so user friendly and almost instantaneously engaging, we’ve seen an increase in participation and interaction of about 32%.”
Brittany attributes these improved metrics both to the platform’s wide variety of features and the flexibility it gives her to get creative with her events. “As an organizer, having the stage mechanism is very powerful, and being able to control the broadcast–almost like you’re a TV producer–that all creates a more engaging experience.”
“Also, whereas the questions and chat features of other platforms feel static and can be laborious for the organizer to manage, RingCentral Events gives us a very dynamic and flexible interactive capability, keeping the attendees interested in participating. We love the ability, for example, to bring the chats onto the main screen.”
Customization also plays a key role, Brittany explains, in helping her team quickly and easily create unique branded events. “So much of the labor in building a virtual event is recreating the content, layout, and other elements every time. RingCentral Events makes it easy to have distinct branding for different events and to visualize options and simply choose the ones we want. Because the dashboard is so easy, I’m able to explore the tools and find more creative ways to build and host these events.”
Using RingCentral Events has also boosted overall turnout at the company’s monthly customer-facing update sessions–and Brittany has a strong theory about why.
Since we started using RingCentral Events for our customer webinars, the average attendee count is up 10%. The reason, based on anecdotal evidence I’m gathering, is that the platform is so intuitive that attendees are telling their colleagues to join because the value is high and it takes only a second to learn how to navigate the solution.
Brittany Larmee
Strategic Account Manager
The imaging-software experts gain visibility into their event performance
Another key benefit of deploying RingCentral Events, Brittany adds, is the ability to analyze granular data on registration, attendance, the popularity of various topics and–above all–attendee participation and engagement.
“As an organizer, the biggest value for me is centralizing management of all our organization’s myriad events in one place. Having to manage all of these different platforms is itself a big challenge, and it also creates problems seeing the bigger picture and turning all of this disconnected data into useful insights for our events efforts as a whole.”
With RingCentral Events, Brittany and her team are capturing important learnings across the company’s many different virtual events.
“We’re truly benefiting from the live analytics and the detailed data reports that RingCentral Events gives us. For example, we can quickly glean valuable insights, such as whether a topic or instructor resonates with the audience and which types of attendees gravitate to which sessions or events.”
Because we now have all of this in RingCentral Events–which our old solution couldn’t give us–my team and I can really get a sense of what’s on our customers’ minds so we can tailor our content to meet their needs. Also, because RingCentral Events makes preparing and hosting these events so much faster and easier, we have more time to devote to that customization for our attendees.
Brittany Larmee
Strategic Account Manager
Brittany recommends that any organization using more than one events solution to consider RingCentral Events–both as a way to streamline their tech stack and to gain the functionality they need for all types of events.
“You’re using software tools today and they’re probably not meeting all of your needs. That’s why you’ve got more than one–maybe one just to manage onsite events and another (or several others) designed for webinars but that you’re trying to make work for virtual events. If that sounds familiar, you should really try RingCentral Events. It’s really the only one-stop shop for your in-person, virtual, and hybrid events.”
Plans to add more value–and even revenue–with RingCentral Events
Brittany says her team has found so many useful capabilities on the RingCentral Events platform–from the expo areas to the main stage to the breakout sessions–that she now envisions using the solution to produce a new revenue stream.
“RingCentral Events just changes the game when it comes to meeting your customers where they need you.”
We use all of our virtual events to help our customers, to give our knowledge away for free. But this platform offers so many ways to produce and edit and broadcast compelling content that I can foresee us using RingCentral Events to develop paid learning opportunities for our industry. That’s just one more way this solution outshines any other events tool we’ve ever used.
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