Overview
Loyally faced the challenge of scaling specialized CTI integrations within a crowded marketplace. By leveraging the high-speed development tools like RingCentral’s App Connect and launching their verified apps for GoHighLevel and Freshdesk on the global RingCentral App Gallery, they shifted from manual outreach to a high-velocity inbound engine. This strategic pivot has not only streamlined their engineering cycles but has also driven a 400% surge in predictable, recurring revenue.
We introduced our custom GoHighLevel CTI integration for RingCentral and placed it in the RingCentral App Gallery. Months later, we’re still seeing five new customers per week from that integration, and our recurring revenue is up 400%. Working with RingCentral as a development partner has exceeded our expectations.
Jan Smulders
CEO
About our customer
Loyally has delivered high-performance CTI integrations and communication software since its founding. The team specializes in bridging the gap between CRM platforms and telephony to improve workflow efficiency for global enterprises.
The challenge: High-value solutions hidden by market noise
Before the partnership, Loyally struggled to gain high-visibility traction for its expertise at developing customized CTI integrations. The team relied on fragmented marketing efforts that failed to put their solutions directly in front of active buyers, while slow development cycles on other platforms delayed their ability to react to emerging market demands and hindered recurring profit margins.
