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6 webinar best practices to level up your presentations


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Webinars are on the rise as remote and hybrid work continue to flourish, and following webinar best practices has become a necessity. As people get more familiar with these virtual presentations, their expectations for performance and creativity increase.

Audience expectations put more pressure on hosts to develop impactful presentations and formats on topics of interest. There is a lot of work that goes into creating a successful webinar. Here we have broken down some best practices to ensure your webinar is a success.

Today, we’ll share these webinar best practices:

  1. Select the right webinar platform
  2. Promote your webinar
  3. Schedule your webinar properly
  4. Include a Q&A session
  5. Practice your webinar beforehand
  6. Engage with webinar participants

1. Select the right webinar platform

A lot of webinar best practices can be handled by one choice: the platform you use to run your webinar!

There are a lot of options on the market today when it comes to webinar technology, so take the time to explore what’s available.

What to look for in a webinar platform

Overall, it’s good to look for a webinar platform that offers:

Fun fact: RingCentral Webinar is 50% cheaper than the leading webinar competitor… and it offers all the above and more! Check out RingCentral Webinar here or watch this short video:


2. Promote your webinar

 All the time and effort that goes into preparing a webinar is wasted if you don’t get the audience you want. Start promoting your webinar about a month before it is set to take place. You can use this webinar template to send out information about your webinar. 

Channels to promote your webinar

There are a number of channels through which to promote webinars, including:

3. Schedule your webinar  properly

Webinar statistics show that Wednesday and Thursday are the best days to host a webinar. However, the ideal days and times for your audience may vary. 

What to consider when scheduling a webinar

As you look for ideal times to schedule, considering the following:

It also helps to make it easy for panelists and guests to add the webinar to their personal calendars. A tool like RingCentral Webinar syncs with popular calendars and guests can choose to send an invite to themselves for safe keeping.

4. Include a Q&A session in your webinar

A Q&A session at the end of your webinar is important for engagement, especially for B2B. Let the audience know early that there will be a time for questions at the end so they can think ahead and you can keep the webinar on track.

Q&A sessions allow audience members to draw out relevant information that wasn’t included or to clarify certain items. To get the ball rolling, plan ahead with some frequently asked questions that might inspire people to jump in or ask follow-up questions.

5. Practice your webinar ahead of time

Webinars have more moving parts than a conventional in-person presentation or seminar. Therefore, it is important to practice your presentation or format, including any technology transitions.

Set up your webinar recording and time how long your webinar takes to complete. This helps you feel ready for the actual day. It also allows you to add or remove topics or activities to fit the scheduled time.

Be sure to think up potential questions your attendees might have, too, so you’re ready to answer them in real time!

6. Engage with your audience

Audience engagement is important to webinar success. Members are more interested and attentive when they are “on the ready” to participate. 

Q&A sessions aren’t the only effective way to interact with the audience. Other options include polls, breakout rooms, and chat-directed questions. All of these features are available through RingCentral. Track insight data to hone the most successful methods for your audience.

Tips to make your webinar more interactive and engaging

A successful webinar requires active engagement from your participants. There are many ways to keep your audience engaged, no matter the type of webinar.  Here are some of our favorites. 

Webinar best practices: You’re on your way to better presentations!

As long as you follow best practices for webinars, you should reap the benefits that hosting a webinar can produce. 

And if you’re looking for an easy-to-use, affordable solution for running webinars, don’t miss RingCentral Webinar!

Originally published Jul 25, 2023, updated Nov 03, 2023

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