AI sales coaching
AI sales coaching can take your sales team to the next level.
RingCentral’s suite of business tools is powered by AI to help support and coach your sales agents. AI sales coaching offers real-time guidance and ongoing training for sales teams, improving their confidence, productivity, and conversions.
Use AI for sales coaching with RingSense AI
RingSense, RingCentral’s artificial intelligence-powered conversation intelligence solution supports your business’ internal and customer-facing needs across all of our services. Use alongside RingCX, our customer communications platform, which has all the features you need for an inbound or outbound contact center solution.
RingCX boasts AI-powered features like call monitoring and sentiment analysis to support your sales teams in real time. RingSense AI also records, transcribes, and summarizes calls, turning them into highly relevant training material.
What is AI sales training?
AI sales training involves using artificial intelligence to strengthen your sales team’s skills. It’s about using sales coaching AI tools like an AI sales agent to improve your reps’ skills and support their work.
Sales coaching isn’t a one-size-fits-all process. People learn in different ways and often benefit from a more personalized approach. And in a world where an increasing number of workers operate remotely, contact center supervisors can struggle to provide the necessary training.
This is where an AI sales coach like RingSense really shines. The ability to monitor a sales agent’s progress in real-time, support them through specific roadblocks, and provide post-call assessments lets you tailor each rep’s training to their strengths and weaknesses. Sales training AI, too, can leverage machine learning to get more accurate and provide better insights over time.
The cross-organizational benefits of AI sales coaching
AI sales coaching benefits your whole team, your business as a whole, and your prospective customers:
- Sales teams - Using AI for sales training helps both your frontline sales reps and their supervisors and managers. The former get tailored, accurate coaching to help them make the most of every call or interaction. The latter can utilize AI-powered sales coaching to help more reps at once. They get better oversight of the performance of their teams, and can hone in on where help is most needed.
- Your business - AI in sales training also delivers tangible business benefits for your organization as a whole. More efficient coaching means reps will learn and improve faster, and thus close more deals. That will have a direct impact on your bottom line, as well as potentially saving money along the way on more time- and labor-intensive training methods.
- Your prospective customers - Sales, especially in the B2B space, is increasingly about building relationships rather than closing one-off deals. The quality of the experience your prospects encounter when you’re selling to them, then, is vital. AI in sales training can help here, too. Live guidance on sales calls, for instance, will help reps better handle objections and answer questions. As such, it sets your brand up as a helpful, expert presence in the minds of your (hopefully) future customers.
Experience our AI Assist features in action
The AI sales coaching tools your reps need to boost conversions
Positive interactions with leads and prospects are critical, they lead to greater engagement from your contacts and more conversions. To achieve this, your sales reps need ongoing assistance and training.
RingCentral’s suite of AI-powered tools is built for this. Backed by RingSense, RingCX and AI Assist are here to help your sales teams convert.
Real-time AI coaching tips
There’s a rhythm to a sales call that agents know well. When a call starts to falter, maintaining that rhythm often takes outside guidance. You might have to look up information or ask a supervisor for help.
RingCX AI Assist aims to solve this problem, streamlining sales calls for reps, supervisors, and leads. It provides your agents with real-time AI guidance during sales calls, by listening to each call, analyzing conversations, and offering relevant tips.
AI sales coaching software solutions like AI Assist work by “learning” from your existing data. You can input multiple data sets that reflect different scenarios, sales teams, types of customers, and more. This tailors AI Assist to each sales call, ensuring the advice reflects the situation.
AI Assist also works right from the RingCX interface, offering advice through a handy popup that eliminates the need for agents to switch between multiple windows.
Track competitor mentions, common objections, and more
RingSense records and analyzes interactions across all of your customer-facing channels. Using contact center analytics and RingSense, you can better learn to recognize patterns and can present them in ways that help your sales teams improve.
RingSense can track words, phrases, and sentiments such as competitor mentions and common objections. This can help train your sales reps to recognize and counter those common objections, have ready answers for frequently asked questions, and anticipate the needs of potential customers.
Tracking these patterns can also indicate localized problems like a few inexperienced sales agents, or larger problems like poor sales throughout the company. With this data, you can identify and tackle problems before they grow.
Recordings, transcriptions, and summaries
It can be difficult to catch everything said during a sales call, even with the ability to record conversations. This makes it hard for sales reps and supervisors to comb over the finer details of a call when assessing its success or what you can learn from it. Unless they have the right AI sales training software to help.
RingCX and RingSense AI not only records calls—it transcribes them and generates intelligent summaries of the conversation, including talk time, sentiment analysis, frequently asked questions, and common words and phrases.
You can turn these recordings, transcripts, and summaries into training material for your sales team.
Sentiment analysis and conversation intelligence to empower supervisors
RingCX offers a suite of supervisor tools, all powered by RingSense. Where traditional contact center supervisors could only monitor a few calls or had to be summoned to help out agents, real-time sentiment and conversation intelligence do the job on a much larger scale.
Instead of a supervisor trying to juggle a dozen calls and only stepping in when asked, AI-powered call assessment can recognize issues such as conversations with low sentiment scores and flag them. From there, supervisors can log into problem calls and assess the situation, stepping in using tools like whisper coaching or barge-in if they need to.