How to record webinars
What’s better than hosting a live webinar? Reaping the benefits from it long after the actual event is done, of course.
Yep, you heard it right. You can still get more from your live online event even after the “live” part is over.
How, you may ask? By using the webinar recordings for other purposes.
Here are a few ideas:
- an on-demand webinar video (people sign up or even pay to watch it)
- a video you can feature as content for blogs
- you can even try to get it to go viral on YouTube and other social media sites
But we’re getting ahead of ourselves—we can talk more about this later. Before you can go dreaming up other things you can do with a webinar recording, you need to know how to record first.
So, let’s explore that.
How do I record a live webinar?
Each webinar software will have a different set of steps detailing how to record an online-hosted event. In most cases, however, the steps for recording a video conference are the same ones you can use to record your webinar.
In this part, we’ll show you how to use RingCentral Video to record a webinar as an example.
Here are the steps:
There you go! You've successfully recorded a webinar and even shared it with some people in your company.
Even better, you can polish the mp4 file using video editing tools like Adobe Premiere Elements and Apple iMovie.
Now, let’s answer some frequently asked questions about recording a webinar.
FAQ on how to record webinars
How can I record a webinar for free?
You can do a free trial of some of the available video conferencing software in the market, but know that you'll eventually have to pay if you want to continue using the service.
If you're subscribed to RingCentral, the video conferencing feature is included for free in most of the plans. This means you won’t have to pay for a separate online meeting and screen sharing software to host and record webinars.
Can you record a webinar on a PC? What about on your smartphone (Android or iPhone)?
Most video conferencing software are cloud-based. This means the video won’t be stored on your PC or your smartphone, but on the cloud (your provider’s data center).
So even if your device doesn't have a large storage capacity, it doesn't matter (unless you're downloading a copy locally). Whether you're using a laptop, a desktop, or your smartphone, you’ll be able to record as long as you have the software or application for it.
Why would you want to record a webinar?
You might be thinking, “Why do I have to worry about recording this webinar? Organizing it was already a lot of work, now I have to worry about recording it too?”
The thing is, you can do a lot of things with the recording. As we mentioned earlier, you can actually get a lot out of your live event, long after the “live” part is done.
Here are a few ways to get more use out of your webinar recordings:
- Continuous lead generation. One of the main reasons why a lot of companies host an online live event is for lead generation. They ask people to register their information so they can get an invite to attend the live webinar. You can continue your lead generation campaign by asking people to fill up a form to access an uploaded copy of the video.
- Pay-to-access webinar. If you have a webinar that people are willing to pay for, then have them pay for it. A lot of training/educational online videos can be accessed via subscription or enrollment.
- Video content for your website. You can use your recordings as video content for your website. Create a library of educational and interesting video content, or just create a landing page for the webinar video and use it to generate leads. You can also reference it in your blog posts to help you increase engagement with your web visitors.
- Viral or syndicated video. You can also post your webinars (or bits and parts of it for more video content) on YouTube and other social media sites where followers can watch it for free. If it’s any good, then your videos just might get shared by your audience on multiple platforms, which can help build awareness for your brand.
Why choose RingCentral Video for webinars?
RingCentral Video integrates video conferencing, screen sharing, and messaging in one online meeting platform:
Plus, its capacity to host a large number of participants in a call makes it an ideal webinar platform.
But what separates it from the rest are these benefits:
- HD-quality voice and video. As part of the RingCentral unified communications suite, RingCentral Video can make you feel like you're in the same room as the speaker with high-quality voice and video.
- No app or software download required. When you're hosting a webinar, imagine having to ask participants to download an app after they’ve registered. Some people just might go “No thanks. I just want to watch the webinar; is that too much to ask?” Fortunately, that’s not the case for RingCentral Video. Participants can join the conference with a click from the browser or the RingCentral App.
- Switch from one device to another. RingCentral brought Call Switch into the video conferencing game. With one tap (or click) you can switch between your mobile phone and your desktop instantly. This way, your participants can conveniently choose the device where they want to watch your webinar, then change it in the middle of the conference without missing a beat: