Addressing the communications challenges faced by global businesses

Addressing the communications challenges faced by global businesses


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Until relatively recently, organisations haven’t had the opportunity to easily and cost-effectively deploy a single, common PBX system across their international offices. As a result, many multinational businesses are still using a mix of different telco providers, telephony systems and unified communications solutions to support each of their country locations – even in their different offices in-country. That creates duplication of effort, additional costs, and understandable barriers to easy communication.

That’s made it difficult for Australian businesses to grow and expand their operations internationally, with the ‘tyranny of distance’ represented by our geographic location away from lucrative markets, particularly in Asia, Europe and North America. Operating on separate communications systems in different regions can stymie this international growth, an issue that our Global Connect Network was designed to address, providing a seamless user experience no matter where workers are located in the world.

Core telecommunications

For a lot of Australian companies, working across regions can create new markets and other opportunities. However, having to negotiate and establish relationships with different telcos in each new country can be expensive and result in a patchwork of solutions that inhibit global collaboration.

A good example is Australian producer of DC fast chargers for electric vehicles, Tritium. Since opening its first overseas office in California, Tritium has also expanded into Europe and is exporting chargers to more than 30 countries and counting. Before implementing RingCentral, Tritium had a different voice-only legacy phone system with separate vendor agreements in each country’s office.

Now, Tritium has consolidated its disparate phone, conferencing, video and support services in each country with a single, centrally managed, RingCentral cloud communications solution, which also supports the mobility needs of Tritium’s employees travelling throughout Asia-Pacific, Europe and the US. That has translated into big cost savings and customer service advantages.

Working together

The very nature of being geographically spread out, particularly across international regions, can have a negative impact on collaboration and business cohesity. The results can be offices not effectively communicating with each other, teams lacking alignment, and work becoming siloed.

Pioneering Australian enterprise SaaS company TechnologyOne has more than 1,200 employees in 14 locations across six countries but before implementing RingCentral had a telephony service that did not integrate with its call centre solution, and its online meetings system was very unpopular with employees.

“RingCentral has been great for uniting our entire company across all offices, globally, and helping everyone communicate and connect more effectively,” says Jacqueline Ho, TechnologyOne’s IT Director, adding that she and her colleagues are thrilled to have a single system for telephony, call centre, video conferencing, as well as team chat and collaboration. “Having all of these tools on the same solution around the world helps us train people and makes it easy for us to stay connected.”

A nice anecdote from last year’s lockdown was when the entire TechnologyOne UK team surprised one of its local executives by dialling into a meeting and singing her happy birthday.

What is the Global Connect Network?

Our Global Connect Network is the infrastructure behind Global Office, our message, video, and phone solution for global businesses. With one unified and secure solution with local PSTN in 44 countries and 16 languages with local and toll-free numbers in over 110 countries around the world RingCentral Global Office has your telco requirements covered for wherever you expand.

Our network interconnects directly with more than 45 carriers and over 200 telcos and ISPs. We’ve established our own backbone and developed our own peering relationships to provide carrier-grade reliability (99.999% uptime SLA) and quality of service. We handle all of the interconnects so our users don’t have to set up their own PABX servers, SIP trunks or manage multiple carriers around the globe.

We deliver a single global UCaaS solution from the cloud that gives end users a local calling experience regardless of their location or device. You can administer it with complete visibility and control via our centrally managed portal, with a single global bill – which can be broken down by different regions and currencies if required.

Facilitating growth

The ability to work seamlessly and efficiently across geographies can be a real differentiator for Australian businesses to compete successfully on the world stage. And, as more companies shift to a hybrid, work-from-anywhere model, the are huge benefits in being able to tap into and connect with the skillsets and resources you need from across the business.

Offering all of the built-in advantages of our Global Connect Network, RingCentral Global Office resolves the communications challenges multinational companies need to overcome—and offers everything employees need to do their best work anywhere. Learn more here.

Originally published 09 Jul, 2021

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