When Verkada unveiled its hybrid cloud security-camera platform in late 2017, the company immediately began disrupting the $18B video security industry. The organization has since won numerous innovation awards. Forbes ranked Verkada #4 among “America’s Best Startup Employers.” And the company skyrocketed to a $1.6B valuation in less than 3 years.
Verkada traces its success to strong product-market fit and go-to-market strategy. While most traditional systems are built on the promise of hardware innovation, Verkada’s plug-and-play security platform makes using, managing, scaling and securing video security easier than ever for businesses and organizations of all types—from major banks to manufacturing facilities.
With a software-led approach, Verkada harnesses the benefits of the cloud and machine learning to continue to evolve its products through new feature updates and proactive security patches made available to all its customers retroactively. The company’s products have indeed proven to be game-changing: The editors at The Software Report call Verkada’s platform “the Tesla of building security.”
For the second part of its go-to-market strategy, Verkada needed a campaign to get the word out about its hybrid cloud security platform. And to succeed at that effort, the company needed to equip its fast-growing sales team with a highly reliable and flexible phone solution that would arm management with the proper analytics.