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Fast-Growing Real Estate Company Uses RingCentral to Make Communication Easier Across Its Dozens of Offices

Summary
Needed a phone solution that would work easily on day one, scale easily later.
Cloud-based RingCentral enabled easy office expansion and frictionless growth.
Continuing to benefit from RingCentral’s ease of use and cost-effectiveness.
Summary
ADD QUOTE FOR HERO SECTION HERE OR DELETE THIS QUOTE SECTION (TOGGLER V3 START for QUOTE) - “Lawyers don’t have to be ‘unreachable’ anymore when they’re in court or on the road, and they no longer have to give out their personal mobile numbers.”
Jason Thomas
Chief Information Officer, Cole, Scott & Kissane, P.A.
Company profile
Company profile:
Riverstone Communities is a national real estate company that owns and operates more than 70 manufactured home communities across the United States, totaling more than 12,000 residences.
Year founded:
1998
EMPLOYEES:
More than 150 employees
Headquarters:
Bloomfield Hills, MI
Website:

Twenty years ago, the founders of Riverstone Communities discovered a winning strategy in real estate: purchase a manufactured housing community, keep the existing staff, and work with them to maintain an outstanding property that enriches the lives of its residents. Repeating that same strategy, Riverstone Communities has grown into a national company that owns and manages more than 70 mobile home parks across a dozen states, serving 12,000 families.

But that success can also create growing pains for a business. “At one point I counted 46 different software tools our teams needed to access on a regular basis,” says Adam Witkow, IT Manager for Riverstone Communities. “We also had inconsistent technology and communication setups across all of the offices at our 73 housing communities. We needed a more streamlined, simple, and reliable platform.”

The search for a unified communication platform comesto an end

After investigating several phone service providers, Witkow and his team discovered RingCentral.

“I really liked that RingCentral consolidated so much of what our company had previously needed many different tools to do,” Witkow explains. “With just one login from any device, our employees can now

manage online meetings, receive and send text messages from their business number, take and make cloud phone calls, manage their voicemail, send or receive a fax online, and even collaborate and instant message each other using RingCentral’s Glip app.”

The team can finally dump some outdated and costly hardware

To cite just one example of the many ways RingCentral has helped the company, Witkow explains that he was able to get rid of dozens of fax machines that were sitting in Riverstone Communities’ offices across the country.

“Right away, we started saving about $400 a month just by getting rid of fax phone lines, because RingCentral gave us all internet faxing from anywhere,” Witkow says. “Not to mention the money we’ve also been saving by not having to maintain and repair those aging fax machines.”

New communication channels help the company improveits business

An even more significant benefit from RingCentral is that now everyone on the Riverstone Communities team has cloud-based text messaging from any device.

“We had desktop phones in every office, but our employees had no SMS capability on their work phone numbers,” says Witkow.

Now that everyone has a RingCentral cloud phone number, they’re 

receiving texts from residents, and they can view and respond to those texts from anywhere, on whatever device they’re using.

As Witkow points out, “Sometimes these text messages are requests for help from residents, and that’s great for customer service. Other times, they’re inquiries from residents about available homes for people they know, and that can actually help with our occupancy rates and revenue.”

Streamlined, reliable communication gives Riverstone Communities peace of mind

Witkow also points out that one problem the company had always faced was the possibility of a power outage at one of its locations, which span all the way from Arizona to New Jersey.

With landline phones, physical fax machines, and employees tethered to their offices, an outage could mean an office is effectively offline and unable to do business. “That could disrupt operations for our whole company,” Witkow explains.

But these issues don’t worry the team anymore. “With RingCentral, an

employee can just pull out her smartphone and work from her RingCentral app. Or she can take her laptop and headset to the nearest Starbucks and take a call right on her computer.”

Here’s how Witkow sums up why he and Riverstone Communities have been so happy with RingCentral: “So much of what our team does every day—phone calls, texts, faxes, online meetings, managing projects, and sharing files—is now on one platform, and our staff can do any of it easily, even if they’re not in the office.”

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